For all the buzz around using social media like Twitter and Facebook as marketing tools for restaurants, a recent study by Chalkboard.com indicates the majority of restaurants aren’t catching on. Establishments in three major urban centers, New York, San Francisco, and Portland, OR were surveyed about their internet and social …
Read More »Yearly Archives: 2009
Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
Ok, so this hit my desk in the early AM on 9/9/09: “Restaurant.com Stretches the Dollar with 90% off Gift Certificates”. A limited time promotion they are running using the date of 9/9/09 as an excuse. I don’t care what day it is on the calendar this is a terrible …
Read More »Restaurant Marketing Goes Hyperlocal
There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media. One of the pioneers …
Read More »The Conflict Between Local Food And Local Government
As I have noted on The Back Burner before, more and more restaurants are sourcing their food locally. And restaurants in urban areas are even turning vacant lots, empty roofs, and bare terraces into herb and vegetable gardens, yielding fresh produce for their customers. The trend has taken off quickly, …
Read More »7 Sustainability Tips For Your Restaurant
More and more restaurants are exploring ways to make their operations “sustainable.” Yes, it’s a buzzword, and yes, it’s a trend most commonly associated with San Francisco restaurants and other yuppie hideouts. That doesn’t mean most of the restaurants out there can’t utilize sustainability in their operations. Trends show that …
Read More »10 Hot Trends In Food Service
Feel like you need to get caught up on what’s been going on in the food service industry? Here’s some hot industry trends that will help you get up to speed: 1. A National Tax On Soft Drinks? The advocacy group Center for Science in the Public Interest is promoting …
Read More »How Sub Culture Is Pirating Fine Dining In San Francisco
What if you were told about a restaurant that had no fixed location or menu and kept this information a secret until just a few hours before you leave for dinner? The Dissident Chef of San Francisco does just this to his patrons on a regular basis. They purchase tickets …
Read More »Restaurant Equipment Repair: 14 Ways To Save
Keeping your commercial kitchen humming along is not always an easy proposition. You use this equipment every day, and sooner or later something is going to give out on you. If the next step you’re used to taking is picking up the phone to call your service tech, these Back …
Read More »A Complete Restaurant Equipment Buying Guide
If you’re in the market for new restaurant equipment, you know that you’re about to spend a good chunk of change. You also know the choices you make are ones you’ll have to live with for years to come. That’s why it’s vital to make an informed decision that’s the …
Read More »Why Your Restaurant Should Start Catering… And 4 Simple Steps To Start
In a recent study by Technomic, 36% of consumers said they are doing their socializing at home more often than a year ago. In addition, 40% said they’d like to entertain at home more often in the next year. For a restaurant owner, those are some sobering numbers. The corresponding …
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