Cooking in public is the new trend in the restaurant industry. Kitchen culture has captured the American public’s attention in recent years with the explosion of celebrity chefs, various reality shows featuring said chefs, and dedicated cable channels like the Food Network. All of this media attention has made consumers …
Read More »Monthly Archives: July 2010
Managing Social Media Marketing For Restaurants
2010 is the year of social media, and the food service industry has really started to embrace the world of social in a big way. As I’ve mentioned on The Back Burner before, the biggest expense marketing with social media is your time. That’s good news for tight marketing budgets …
Read More »Move Over Beer: Craft Cocktails The Latest Trend
Move over beer, craft cocktails are the latest trend. For generations Americans have had a fairly straightforward approach to cocktails – gin and tonic, highball, rum and coke – without ever giving a second thought to the possibilities a true bartender genius is capable of when given the space. Back …
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