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Restaurant Marketing: The Hunting Season Is Over

By on May 29, 2012 in Food Service, Technology and Marketing

Tweet So, your sales are down and you decide to send out a direct mail piece into your zip code, expecting your usual response of 2 to 3%. I’ll bet you’ve never ever thought about those other 98% in the zip code who never responded to your offer. You see, they just threw it in [...]

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Restaurant Marketing: Your Focus Shouldn’t Be On Social Media

By on May 25, 2012 in Restaurant Management and Operations, Technology and Marketing

Tweet I arrived in Madison, Wisconsin last week to do a restaurant marketing workshop for Sysco and was looking for a place to eat. Obviously in a strange town and no one around to make recommendations, I pulled out my trusty iPhone and downloaded the Yelp app. Immediately, I got hundreds of restaurants with thousands [...]

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Why Is It So Difficult To Convert A Bad Experience Into A Great One?

By on June 27, 2011 in Restaurant Management and Operations, Technology and Marketing

Tweet When a customer is displeased with the service you’ve promised to provide, whether it be in your restaurant or retail store or any other category that deals with people, why does one think that a simple “I’m sorry” is going to remedy things? If you truly want to convert a bad experience into a [...]

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