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Why Doesn’t Your Social Media Bring In Customers?

By on December 12, 2010 in Restaurant Management and Operations, Technology and Marketing

Tweet Meet Bob. Bob might be considered equivalent to the strategic design behind, and the effective level of marketing across your social media profiles. Let’s take Bob off the internet and put him in your dining room to see how accurately he reflects your online presence and your overall performance. You don’t view social media [...]

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A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants

By on February 23, 2010 in Restaurant Trends and News, Technology and Marketing

Tweet Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming from marketers, advertisers and [...]

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Standardized Coding for Restaurant Products. It’s about time!

By on October 19, 2009 in Restaurant Management and Operations, Restaurant Trends and News

Tweet Maybe you missed the announcement by the National Restaurant Association, GS1 US and the IFDA concerning the new initiative for standardized labeling of restaurant industry products, or maybe you saw it and overlooked the potential impact it could have on your restaurant. The rest of the planet already has retail bar codes which are [...]

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