Tweet In the marketing industry, email remains one of the most popular and most effective ways to reach customers. In the restaurant industry, email marketing can be a great way to build customer loyalty and brand recognition. It’s cheap, it’s easy, and it’s proven to bring customers in the door. So why aren’t more restaurants [...]
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Tweet Big operators like Chili’s, Applebees, The Cheesecake Factory, and others are always looking for ways to improve taste and customer experience while increasing efficiency. These companies spend a lot of money every year in research and development, and studying the trends that come out of the big chain restaurant’s R&D can be very informative. [...]
Tweet The National Restaurant Association is currently conducting its annual survey of expenses, revenue, and profits in the restaurant industry. The NRA uses this information to compile a national and state-by-state report on industry performance. The information is also used by accountants, other restaurants, and analysts in food service to make informed decisions to boost [...]
Tweet Summer heat has a way of putting your customers in the mood for cool, refreshing drinks. You already have the standards covered: cold beer, ice tea, and maybe even margaritas or daiquiris. But are you really satisfying your customer’s demand for great cold drinks? Mixology is the study and development of cocktails, and it [...]
Tweet The level of liability restaurant managers and owners face in alcohol related incidents can be shockingly high. Protecting yourself, your staff, and your customers from dangerous alcohol related situations should be a top priority for your business. And the best way to protect yourself is to make sure your staff is properly trained for [...]
Tweet An increasing number of restaurateurs are looking to boost sagging sales with value-minded deals to lure customers back into their restaurants. A particularly successful strategy has been employed by the Laguna Grille in Long Island, NY: a “Bailout Program,” which randomly awards free meals to a table per shift. The ensuing buzz packed his [...]
Tweet My recent post, “Missouri Legislature Debates Wage Cuts For Servers” sparked some debate about cutting payroll expenses in your restaurant. Finding places to cut expenses as revenue falls is never an easy endeavor. And since labor is almost definitely your number one expense, it’s easy to look there first when considering ways to save [...]
Tweet The Labeling Education and Nutrition, or LEAN Act, is gaining sponsors and votes in the United States congress. The legislation would create a national standard for labeling menu items across the entire food service industry. Consumers overwhelmingly support menu labeling, with some polls showing a 75% majority in favor of nutrition information on menus. [...]
Tweet In 2006, voters in the state of Missouri overwhelmingly passed Proposition B, an initiative that mandated a minimum wage increase for hourly workers. Prop B passed with a 75% majority, and after some debate, Missouri decided that workers who receive an hourly wage plus tips were eligible for the pay increase. Times have changed [...]
Tweet Celebrity chef Gordon Ramsay’s show Ramsay’s Kitchen Nightmares USA has been a huge hit, garnering thousands of American viewers and elevating the chef’s celebrity even further. Unfortunately, the restaurants he’s supposed to be helping are dropping like flies in the wake of his black widow touch. The show’s premise is to bring Ramsay’s expertise [...]
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