Every restaurateur has been through the baptism by fire known as Opening Night. Those who have survived can testify to the nerve-racking experience of preparing menu items for the first time for a dining room full of people. Many hopeful entrepreneurs have had their dreams realized or crushed on opening …
Read More »How To Take Restaurant Marketing Underground
Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast. From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and …
Read More »If It Makes Sense For McDonald’s, It Probably Makes Sense For You
McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession. Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands. McDonald’s success can be attributed to a lot of things, …
Read More »What To Watch For In 2010
About this time every year the food service industry starts buzzing about the trends that will shape consumer preferences and affect business in the next 12 months. We are lucky enough (or unlucky, depending on how you view it) to be in the midst of a transition period for many …
Read More »Why Card Check Is The Symptom, Not The Disease
Like it or not, small business owners like many in the food service industry are experiencing a period of drastic change labor laws. As health care reform becomes a reality, several other projects championed by Democratic lawmakers will start nudging their way back to the top of the agenda – …
Read More »Why Fine Dining Is Shedding Formal Dress Codes
Fine dining restaurants have been the hardest hit segment of the food service industry since the country slid into recession two years ago. Many establishments have closed and other have turned to deep discounting to stay alive during a time when consumers just aren’t willing to spend a lot of …
Read More »Tonight’s Special: Pork a la Petri
Late last month it was announced that scientists in Holland have successfully grown pork meat in a petri dish. The meat was developed from special cells called myoblasts that are specifically programmed to repair muscles in a live animal. If they are left in a super rich broth of nutrients, …
Read More »The Public Smoking Ban Counterculture
There has been much ongoing debate over the effect of public smoking bans on restaurant business. As more and more states move to ban smoking in almost all public buildings, a counterculture has been pushing back by openly flouting the bans in their communities. This counterculture is especially strong along …
Read More »Boulder Restaurants Getting Some National Respect
Boulder area restaurants are garnering some respect on the national scene, including a write-up in the Wall Street Journal. As you may know, The Back Burner is based in Boulder, so we took it as a great sign that some of our favorite restaurants in our own backyard have been …
Read More »These Guys Boosted Sales 400% With Creative Marketing
Ivar’s Seafood Restaurant in Seattle, Washington pulled off a brilliant piece of restaurant marketing recently, resulting in a 400% increase in clam chowder sales. How did they do it? Well, it’s a funny story actually. Ivar’s dreamed up this scheme to get a kooky story going in the local media …
Read More »