Tweet There has been much discussion about discounting in the restaurant business over the past few years. Many in the industry worried that serial discounting would forever cheapen their brand and condition customers to be coupon hunters rather than loyal patrons. That’s why it was interesting to see the results of a comprehensive study released [...]
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Tweet Anyone who has worked for a significant amount of time in the food service industry has seen the dark side of the restaurant business. While food service can be incredibly rewarding, and can provide many opportunities for advancement with little or no formal education, there are also many in the industry who struggle to [...]
Tweet For most restaurateurs saying no to a customer is something you just don’t do. Being accommodating is an integral part of what service businesses like restaurants do, and therefore the customer gets what the customer wants. As the New York Times reported recently, a surprising number of restaurants in New York have no problem [...]
Tweet If you do it right, guest prefer to order themselves. This has been proven by the advent of interactive electronic ordering kiosks, which have quickly become commonplace in European and Asian quick service restaurants. Americans are finally catching up to their European counterparts when it comes to self-service kiosks. Early adopters like Jack-in-the-Box have [...]
Tweet 5 years ago Facebook was in its infancy. Twitter was a year away from conception. Yelp was no more than the apple in the eye of a creative Silicone Valley entrepreneur. And Groupon was still 3 years away from development! In 5 short years the restaurant marketing landscape has changed. These sites and many [...]
Tweet You know the old saying: “desperate times call for desperate measures.” The past two years have certainly been a rough time for the food service industry, and even though things are looking up now, the lean times have left an indelible stamp on which way the industry is trending. In lean times the most [...]
Tweet As the holidays approach, giving back to the community is something that should be important to any business, and not just as a shameless marketing ploy. Being authentic about your business’ involvement in charity is something that only time and commitment can communicate. Having a genuine passion for charity work is a huge plus, [...]
Tweet Ever since Google tried to buy Groupon for a reported $1 billion last year the buzz has been incessant around the group discount site. Now, with rumors flying about a public offering later this year and more big tech companies trying to get into the internet coupon game, it seems that the only people [...]
Tweet There’s always some good reasons for upgrading your kitchen’s restaurant equipment: better energy efficiency, better performance, increased ease-of-use, increased output, etc. There’s always an equally pressing reason why you try to get one more year out of that same equipment: money doesn’t grow on trees, and there’s plenty of other costs your restaurant faces. [...]
Tweet Chef Alex Atala, son of Lebanese immigrants and raised in Brazil, is himself a blending of cultures separated by huge geographical distances and divergent attitudes. Perhaps this is why he is perfectly suited to bring the flavors of Brazil to global prominence. Chef Atala achieved recognition by creating a hybrid cuisine from two very [...]
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