Tweet If you’ve ever asked yourself whether or not your restaurant should have an online presence the short and straightforward answer is yes. In today’s digitally inclined age of smart phones, tablets, and consumer focus on the new and impressive, you can absolutely benefit from building a website for your eatery. Doing so has enormous [...]
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10 Things That Make Restaurant Websites Great
Tweet If you thought that throwing up a picture of the front of your restaurant and contact information made for a great website, then you my friend need to see what other restaurants around the country are doing to encourage diners to walk their way. Here’s a list of 10 things we’ve seen restaurants doing that keep [...]
What are Restaurant Consumers Spending Money On?
Tweet According to the National Restaurant Association (NRA), foodservice sales are expected to hit a record $660B this year! Consumers are spending money in all areas of foodservice, which is great news if you’re a traditional restaurant owner, quick-service restaurant operator, caterer or bar and tavern owner. The foodservice industry will not only be serving [...]
Is Your Restaurant Using Web Analytics?
Tweet Here at Tundra we’re lucky enough to have an in-house web analyst, Emily Pearson, whose sole job is to dig into analytics data and report trends so that we can better run our business; and me being the search engine optimization (SEO) specialist here, I’ve worked with analytics data for many years as well [...]
QR Codes: Does Your Restaurant Need One?
Tweet QR Codes: Does Your Restaurant Need One? Regardless of what industry you’re in, participation in mobile advertising is becoming necessary to remain competitive with today’s smart phone technology. QR codes [quick response codes] are one way restaurant owners can quickly spread the word about their services, promotions and news. What is a QR Code? [...]
Join the Conversation: Managing Your Restaurant’s Online Reputation
Tweet In the fast paced world of write-what-you-will-when-you-want internet blogging, reviewing, and all around tom-foolery, you’re able to find varying opinions on just about anything. From bashing faulty restaurant equipment to condemning an establishment’s service, it would seem that opinion makers particularly enjoy targeting the restaurant world. Inhabiting an industry that’s so inherently subjective, restaurant [...]
Instagram: A Social Media Must For Foodservice
Tweet Isn’t it ironic, after years of striving for flawless, lifelike images of the highest achievable resolution, people are still drawn back to vintage photographs with light-leaked softness? There is just something about the tones and hues of the snapshots that add character and personality to even the most ordinary day-to-day events in life. That [...]
Followerwonk: Why it’s Great For Your Restaurant
Tweet Followerwonk is like a pet gopher. This mega tool digs deep into your Twitter data and reveals everything you could ever care to know about your Twitter world. Use it to track your follower gains and losses, compare Twitter accounts, do global searches in Twitter bios, and analyze any account’s followers! Soon enough, this [...]
Oktoberfest: What is it?
Tweet Oktoberfest is the world’s largest people’s fair where over 6 million people from around the world visit Munich, Germany for a 16-day festival to drink beer, eat “wursts” and join together in song. The celebration is most famous for its heavy liter steins of beer but there is more; dance around with locals, sing [...]
10 Restaurant Marketing Tips That Will Crank Up Your Revenue
Tweet After a year of dedicated blogging on The Back Burner, I took a minute to reflect recently about where the food service industry has been and where it’s going in 2010. That reflection got me thinking: after a year and 350+ posts, what were the 10 simplest, most effective ways for a restaurant to [...]
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