Technology and Marketing

Stay on the cutting edge with technology and marketing news and trends hot off the presses right here.

Should You Conduct a Focus Group?

Focus groups have long been used by restaurants to test new menu concepts before rolling them out to the general public. They’re a great way to gauge customer reception to new flavors or dishes without investing a lot. Focus groups don’t necessarily have to be formal affairs that require a …

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Should Santa Visit Restaurants?

Should Santa visit restaurants? If you own a restaurant you have a decision to make that might be guided by your own childhood experience. As a child you might have fond, or not-so-fond memories of the man in the white beard. I myself, once saw a picture of Santa with …

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A Guide to Local SEO for Restaurants

As a restaurant owner, you already know that word-of-mouth is one of the most effective forms of marketing out there. Consider local SEO an extension of your word-of-mouth marketing, online. That said, many restaurants lack an SEO plan, let alone a local SEO plan when it comes to their marketing …

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FoodTech: Where Food Meets Technology

The global food system is constantly under pressure. Given that more than 40% of all food produced in the United States ends up in landfills, it’s both depressing and absurd that an average of 12.3% of U.S. households face food insecurity. Not only that, but we’re facing challenges like consistent …

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Are you EMV Compliant?

It was like the Y2K of 2015 – EMV compliance was coming in October, 2015. Required for credit card acquirers and processors, these new regulations were a huge step forward in protecting consumers against fraud. As a consumer, we heard about the changes coming, and went through the inconvenience of activating …

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