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Stay on the cutting edge with technology and marketing news and trends hot off the presses right here.

Technology in the Restaurant That You’ll Actually Use

Technology in the Restaurant That Youll Actually Use

There has been a big push towards technology making its way into the restaurant industry, but the industry itself has been slow to adopt. Some has to do with making room in the budget for it, while other reasons are due to consumers’ willingness to participate with apps they’d have to download on their smartphones. With that said, we have seen a lot of restaurants that have found success in bringing in technology that helps improve efficiency in front of house and back of house operations, and here are some of our favorites that we think you could easily (and inexpensively) get started with today.

1. Tabbed Out

When we went to visit our Dreamstaurant winner, Snow and Co, they had tabletop signs throughout their establishment that advertised the mobile app, Tabbed Out. When we inquired about the app (available on iOS and Droid), one of the owners, Jerry, enthusiastically shared how the app was able to benefit the restaurant as well as the clientele. Snow and Co is in an area of town that is close to the opera house and art district. There are a lot of people that come in during intermission and for a quick drink or bite to eat. The faster that those consumers can get their tab and cash out, the faster they can get back to the show. With the help of Tabbed Out, guests can pay from their smartphone, including the tip, whenever they’re ready to pay up. They have the option to split the tab with friends, and they can earn rewards and receive personalized offers direct from the restaurant.   The restaurant benefits because they’re able to track customer history and preferences, which means they can send them more tailored offers to try to get them back in the door. The app also allows the business owner to set the tip at the percentage they prefer; the guest can change the percentage, but the recommended percentage can encourage higher tips.

2. Table’s Ready & WaitAway

If the traditional buzzer system has you spending more money that you’d like, then Table’s Ready or WaitAwayis the system for you. There’s no need for guests to download an app, because all of the technology is ran on your end. All you have to do is simply collect their name and phone number and once their table is ready, a text message or phone call (your choice) is sent to them letting them know the table is ready. These two systems let the guest know where they are in the line-up for a table, how long of a wait they can expect, as well as, showing the business owner time analytics, including average wait time trends by date, day of week, and hour. Both systems run on most tablets, laptops, and desktops.

3. Square

We’re sure you’ve seen Square before at your local farmers market and at your favorite food truck, but we’re starting to see them pop-up in local restaurants and eateries too. Square is a simple to use credit card POS that works with iOS and Droid systems. All you have to do is simply load the software to the device (table or smartphone), plug the swipper into the headphone jack, and you’re ready to start taking credit card payments. The price to run Square is much less than regular credit card processing fees and there are no commitments, minimums, or surprises (i.e. no inactivity fees, no chargeback fees, no bank routing fees, no cancellation fees, etc.). Don’t feel comfortable handing over a smartphone or tablet for payment? No worries, Square makes a stand that integrates with an iPad, and we’ve seen other genius ideas from local breweries and yogurt shops that have made their Square quite eye-catching.

4. NotifEye

Enough with the front of house fun, let’s talk about back of house. NotifEye is a cloud based monitoring system that works to monitor temperatures that range from -40⁰ to 257⁰ F. Think about being able to monitor temperatures from inside the walk-in from the comfort of your home. That’s right, if someone leaves the walk-in door open, you’ll be emailed about the temperatures being off and can immediately fix the issue. Where does this help you the most? You can now save food from spoiling because of harmful temperature ranges, save energy by knowing exactly what the temperatures in the front of house and back of house are, and easily report to the health inspector what the temperature ranges are throughout the building and within equipment.

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Why Every Restaurant Needs a Website

Still trying to convince yourself that your business doesn’t need a website? Think that Facebook page is doing you just fine? Think again. Here are a few stats we pulled together to help you get a better understanding of just how valuable a website can be for your restaurant (including a mobile website).

Click on image to enlarge view.

Why Every Restaurant Needs a Website

Embed This Image On Your Site (copy code below):

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When Employees Help Restaurants Go Viral, For All the Wrong Reasons

When Employees Help Restaurants Go Viral, For All the Wrong Reasons

Vampires. Ghosts. Monsters. Zombies. Cadbury Screme Eggs. These things don’t scare me. (Actually, Cadbury Screme eggs do kind of scare me.)

But do you know what truly terrifies me? What sends shivers down my spine?

Stories of fast-food workers behaving badly. Like these two chuckleheads at Dominos. Or this guy standing in the lettuce at Burger King. Or this guy licking taco shells at Taco Bell.

That is scary.

These days, with teens carrying smartphones and faithfully documenting their bad decisions on social media, we’ve witnessed the evolution of a new and terrifying horror sub-genre that haunts anyone who eats out:

The restaurant employee whose food safety violations go, um, viral.

Any restaurateurs reading this probably share my revulsion—for a mix of reasons. First and foremost, there’s the health and safety issue. Then there’s the business issue: in the digital era, a teen’s immature stunt can cause a PR nightmare and have serious and long-term financial implications.

“We got blindsided by two idiots with a video camera and an awful idea,” Domino’s spokesman Tim McIntyre told the New York Times in the wake of an unfortunate episode in one of their North Carolina locations. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”

Fair or not, times have changed. On Twitter, there’s no distinction between a foul-mouthed employee and a faraway executive. Increasingly, the latter has to answer for the deeds of the former.

That’s why we saw Papa John’s CEO John Schnatter issue a public apology for the racist language of one of his employees. In the pre-social-media era, these kinds of episodes rarely if ever gained a wide audience. And the CEO certainly did not apologize for the boneheaded behavior of a single worker among thousands.

To be fair, there are ample examples of wrongdoing on the management side as well. This video, shot by a whistle-blower from the Golden Corral, should be a warning to owners and managers that getting away with food safety violations is a lot harder in the YouTube era.

While immature folks will continue to do monstrous things in the kitchen, perhaps we can hope that, because these episodes generate so much publicity, they will become less frequent.

Here’s hoping!

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Your Website Is Losing You Money

Why People Go Online

Let’s say someone is hungry for a burger.  They search in Google “best burger near me” and your awesome burger restaurant’s website comes up.  You would think every single person like that would come eat with you, right?  WRONG.

People come to your website to find reasons why not to spend money with you.  Think about it, how did they get to your website?  It wasn’t luck.  They clicked on something that caught their interest – which means they had an interest in the first place and whatever they clicked on thought the page on the other side would address their interest.

Your Website Is Losing You Money

People search in Google for things they want to buy. What happens when your website comes up?

How People Buy

Every time someone thinks about your business, they go through these steps.

Your Website Is Losing You Money

  1.  Trigger
  2. Unaided Options (Awareness)
  3. Research (Opinion)
  4. Consideration Set (Consideration)
  5. Final Choices (Intention)
  6. Selection (Sale!)

How People Choose Restaurants Today:

  1. “I’m Hungry!”
  2. What am I in the mood for?  Where am I craving?
  3. Let’s search for burgers (Google search on burgers)
  4. Click on a few options
  5. Pick the one that is best for you
  6. Go eat!
 

Your Website Is Losing You Money What This Means For You

When people arrive on your website, you’ve made it into their consideration set. So if they were already interested, and they thought your website would give them the answer they were looking for, why wouldn’t they come?  Maybe your restaurant is too far.  Maybe they don’t like the menu.  Maybe they don’t like the

vibe of your website (which they assume is the vibe of your restaurant).  Maybe they decided to order in or cook at home.  All of these are possible.

How To Win More Customers

How can you combat these objections?  A little incentive makes everyone decide more quickly – that’s why you run specials that you put in front of your restaurants on a chalkboard for people walking by or offer specials on TV/Radio.  It creates awareness and excitement around your offering.  The web is no different.  By putting a small carrot online that someone can take advantage of, you can turn their potential interest into your gain.

To learn about how Privy can help you turn your website visitors into in-store guests, click here.

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Snapchat Could be the Next Best FREE Marketing Tool

Snapchat Could be the Next Best FREE Marketing ToolSnapchat is a new way to share moments with friends, family, and, most recently, consumers. Snap a funny picture (or take a short video), add a caption, and send it to one or multiple people. They’ll receive it, giggle (hopefully), and then the snap is gone… forever. You can show the image or video for up to 10 seconds before it self-destructs.

It’s a pretty basic concept, but if executed correctly it could be a great marketing tool for restaurants. In fact, Taco Bell has become the first major brand to pursue the latest social media phenomenon.

In May, Taco Bell tweeted that fans should add them on Snapchat.

Snapchat Could be the Next Best FREE Marketing Tool
Snapchat Could be the Next Best FREE Marketing ToolWhat was the secret announcement they so desperately wanted to share via Snapchat you ask? It was an announcement that Taco Bell was reintroducing the Beefy Crunch Burrito.

Snapchat Could be the Next Best FREE Marketing Tool
According to Mashable
, Taco Bell’s Director of Social & Digital Marketing, Tressie Lieberman said the brand was blown away by the response it had gotten on Snapchat. “People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement,” she says. “Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers.”

Yes, it is difficult to market a message when you only have 10 seconds, but brands need to get creative.

Here are 5 Ideas for Marketing with Snapchat

  1. Follow Taco Bell’s lead and use it to share exclusive sneak peeks – If you’re announcing a new menu item, chef, location, etc., SnapChat your fans so they’re the first to know!
  2. Showcase contests and promotions – Have a giveaway, concert, or benefit coming up soon? Create excitement, buzz about the event by snapping your fans!
  3. Share exclusive content - As with other social media sites, you can use Snapchat to improve your brand image, and engage customers by showing them what goes on behind the scenes. Remember, snaps are supposed to be funny and quirky!
  4. Release coupon codes and special offers - Send image-based offers to fans. In some instances, you can encourage fans to redeem these offers using screenshots saved on their mobile phones.
  5. Encourage customer-generated images – This is another way to build brand loyalty. Customer-generated images have the capacity to greatly improve brand advocacy. Invite guests to snap images of themselves at your restaurant(s), your events, or at home eating take-out. You can then engage with them about their experience.

Snapchatters are sharing over 200 million snaps every day, so the social media platform is really taking off, but there is one caveat.  Technically, the image/video could be screenshot before it disappears, meaning it can be re-shared without you intentionally wanting it to be.  However, as a brand, I’d hope that you weren’t sharing anything dirty on any social channel… especially as a restaurant (dirty + restaurant never seem to go together that well).

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Gmail Tabs… Don’t Panic!

Gmail Tabs... Dont Panic!

On May 29th, Google announced the roll-out of their new email tabs. In a nut shell, these tabs organize your Gmail inbox for you. There are 5 tabs, but only 3 are enabled automatically.

Default

1. Primary Tab – Person-to-person conversations and messages that don’t appear in other tabs, e.g. emails from family, friends and acquaintances.

2. Social Tab – Messages from social networks, media sharing sites, online data services, and other social websites, e.g. notifications from Facebook, Twitter, Google+, Pinterest, Foursquare, Linkedin, Yelp, YouTube, etc.

3. Promotions Tab – Deals, offers, and other marketing messages, e.g. emails from online retailers, restaurants, services, etc.

Need to be Enabled

4. Updates Tab – Personal, auto-generated updates including confirmations, receipts, bills, and statements, e.g. order confirmations, invoices, shipping confirmations, bank statements, etc.

5. Forums Tab  – Messages from online groups, message boards, and mailing lists.

Initially, I wanted to thank Google for rolling out the tabs, because it gave me one less thing in my life that I needed to organize. But after a few weeks of having the new inbox, I was less than pleased. I’d forget about the tabs and miss out on smokin’ deals and promotions at my favorite eCommerce sites, I was late to get back to social notifications, and I panicked when I couldn’t find the order confirmation for my Dad’s birthday present when it was simply hidden in my “Updates” tab.

Okay, so I might be a little dramatic, but the tabs really did cramp my style. So what did I do? I found this YouTube video that changed my Gmail life.

“They” say change is a good thing and perhaps “they” are right, but at least this video shows Gmail users everything they need to do in order to receive the emails they care most about in their primary tab. And if you like the new tab setup, GREAT! Google must have had you in mind when making this new design.

One more thing…

If you are a restaurateur and your restaurant has email marketing (I highly suggest it if you don’t), make sure you inform your readers how to easily find your emails and highlight the advantages of being on your restaurant’s email list.

For example, the advantage of being a Tundra VIP is that you will receive:

  • Exclusive deals & promotions
  • Industry news & trends
  • New product updates
  • And much, much more!

Show your customers the value of your email program and how to easily disable the tabs in their Gmail inbox to ensure they see your emails right away. Heck, if you’d like, just link to the video above like we did!

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Taking Your Restaurant Online

If you’ve ever asked yourself whether or not your restaurant should have an online presence the short and straightforward answer is yes. In today’s digitally inclined age of smart phones, tablets, and consumer focus on the new and impressive, you can absolutely benefit from building a website for your eatery. Doing so has enormous potential as a marketing vehicle and gives you a number of great ways to promote your restaurant from the outside.

Taking Your Restaurant Online

Get acquainted and start chatting with your customers.

Learning more about your customers is the key to providing them with fantastic service and an all around exceptional dining experience. A simple yet effective way to get to know your customers is to use your website as a hub for customer interaction. Draft a survey asking those who frequent your restaurant what brings them back and what they think could be improved. Provide a spot for customers to join your e-mail list and in doing so provide a little information about their dining habits and expectations. Let your customers know that you’re accessible and open to feedback.

Promote from the outside.

It’s common practice to have your restaurant’s name or logo decorating the outside of your building, or on printed fliers for mailing purposes, but building an accessible website and gathering just a few customer details can open up a whole new world of online promotion just waiting to be utilized. Has that 2-for-1 special been a little disappointing on return? Turn it around with an online advertisement supported through your website and accompanying e-mail list. Offer advertisement coupon codes and meal-specific deals through your website and gauge customer response. Pretty soon you’ll be able to determine which promotions are working for you and which aren’t.

So we’ve focused a little on the value of a good website, but what does a good website look like? Honestly, everyone has their own ideas of what design, image combination, and general atmosphere jives best for them in regards to navigating a website. It would be impossible, and highly ineffective, to try to jam-pack your website with a little something for everyone. Instead, keep a few simple concepts in mind while you’re in the design phase and realize that less can be more.

Here are a few helpful tips:

Get help. Building a website from the ground up, with or without prior experience and know-how, is not only a daunting task but can be seen as a disaster if not done with a degree of professionalism. The amount of time consumers spend online makes it easy for them to spot an amateur site, and if that’s how they view your site chances are high that they’ll view your restaurant in the same light. Additionally, writing and positioning content online takes time. Most small business owners just don’t have the extra time needed to effectively create and maintain a top-notch website.

Unfortunately, as we’ve discussed, where you save in money you’ll end up paying in un-impressed customers and precious time if you decide to tackle this task on your own. Just like you’d have a professional install important restaurant equipment to ensure it works properly, having a professional designer “install” your website can mean the difference between smooth sailing and endless complications. Just because you’re not the one painting the picture doesn’t mean you can’t make decisions on what’s being painted, and even if you do hire a web designer you’ll want to make sure they focus on the following:

  • Flashy can be bad in large doses. Flash elements and players can look good and serve their purpose if used moderately and effectively. Facing the facts, when a customer comes to a restaurant’s website looking to satisfy that grumble in their stomach they want quick, concise information on how they can do just that. If your site is bogged down by page after page of Flash players loading vivid images customers can easily get turned off and look to find food elsewhere.
  • Give customers the goods. Bypassing the flash and providing potential customers with valuable information right when they hit your homepage can do wonders. Make sure you’ve got the appropriate, correct information in all the right spots. Do you have your phone number conveniently positioned on each page? Are detailed driving directions readily available? And above all else, can customers clearly see what food you offer?
  • Guide the way. You want customers to be able to navigate from page to page effortlessly, with as little resistance or sidetracking as possible. A common mistake in trying to provide a lot of extra “valuable” information is building a complex roadway to navigate to get to this information and losing your customers. Make it almost stupid in its simplicity when it comes to navigation and you’ll be happy you did.
  • Don’t stop. It’s not uncommon to come across a website that has obviously not been touched since its creation many years ago. As times change so to should your website, and letting your site get stale can be as bad as letting food do the same. Customers appreciate new content on a regular basis, and believe it or not updated and evolving content increases your visibility to search engines like Google and Bing.

Let’s be honest, if you don’t currently have a website you may already be behind the curve and not know it. With mobile couponing, ways to pay with your phone, and tablet menus well on their way in you can’t afford to not have an online presence. Start small to get your foot in the door, but make sure that first step is building an efficient, money-making website that works for you and your customers.

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10 Things That Make Restaurant Websites Great

If you thought that throwing up a picture of the front of your restaurant and contact information made for a great website, then you my friend need to see what other restaurants around the country are doing to encourage diners to walk their way.  Here’s a list of 10 things we’ve seen restaurants doing that keep guests coming back for more.

1. Food Photography

Give me pictures that make me say yum!  If I’m hungry, I don’t want to see pictures of the outside of your building, or the employees at your restaurant, I want to see tasty dishes that persuade me to come on in and dine, or at least check out what else is on the menu.

10 Things That Make Restaurant Websites Great

 2. Menus

I don’t know why this is such a big deal for restaurants, but there are two big things that restaurants do wrong when it comes to their menu: it’s not posted at all or it’s in PDF format.  If I can’t find the menu on your website, my first thought is that you have something to hide… why would I want to even venture in your establishment if you’re too embarrassed to share your menu?  And PDFs are bad news for your site.  Mobile users hate downloading anything – it takes too much time – and that downloadable PDF is killing your restaurant’s style.  And remember those search engines that you’re trying to compete in?  Yeah, they can’t see PDFs, so you’re wasting your time.

10 Things That Make Restaurant Websites Great

Vesta Dipping Grill also has their menu in PDF format, just in case their guests want to download it.

3. Special Menus

If you haven’t noticed yet, more and more restaurants are paying attention to their guests that have allergies, which, of course, is a good thing.  My son has tree nut allergies and can go into anaphylactic shock if he even touches a cashew or pistachio to his lips.  Are you willing to risk his life and your business because you don’t think it’s important to have an allergy menu?  I hope the answer is no, because you never know who’s going to walk through your door with allergies.  Make sure you have special menus set aside and online for allergy guests – help people make a choice on where they should eat before they even walk in your door.

And don’t forget about our vegan and vegetarian friends, they also like to know that they have different options when visiting your restaurant – Chipotle got it right with this one page menu.

10 Things That Make Restaurant Websites Great

4. Calories & Diets

Speaking of menus, giving calorie count and other dietary information can help your health conscious guests learn more about the foods they choose.  And don’t worry, showing big numbers doesn’t always have to be bad, people just want to know what it is they’re eating.  Make sure to include an online calorie menu so that guests that are counting calories, fat grams, or sodium can find the dish that works best for them.

10 Things That Make Restaurant Websites Great

5. Reservations

The majority of the things already mentioned can be figured out with online reservations.  Let me clarify.  If there are online reservations, perfect, I don’t have to call you and I can get everything done from my phone.  I can also enter in any special information (that is, if you have a comment box available for me), like that we have someone in our party with food allergies, or someone that may need help finding suggestions for lower sodium meals.  What if you knew that information before the party every arrived, and the server came to the table with the right choices without the party ever asking – I’d say you’re one step closer to creating evangelists for your restaurant!

10 Things That Make Restaurant Websites Great

6. Groups

Guests need to know your rules for groups of people.  How many people are considered a group?  Do you take reservations?  Should I call ahead of time?  Make it easy for groups to know what they should expect when visiting your website.  Linger, a restaurant in Denver, makes it nice an easy with an inquiry form – of course the group could always call, but who has time for that anymore?

10 Things That Make Restaurant Websites Great

7. Happy Hour

Bring on the deals!  One of the easiest ways to encourage people to come in during happy hour is to show them the deals.  Don’t be shy, share it all, including food and drink specials, times, and any bonuses – like getting special promotions on social media.  And believe me, your guests are smart enough to sniff out the deals, even if it means they’re standing at your front door and notice your competitors online happy hour menu is better than the one you don’t even have posted.

10 Things That Make Restaurant Websites Great

8. Social Media & Email Marketing

Speaking of social media, it seems these days everyone is dabbling in social media.  But the true winners in the restaurant industry are the ones that keep us coming back for more.  I’m a huge fan of Noodles & Company simply because they take care of their audience.  I don’t mind listening to what you have to say if I get freebies once in a while, and you mix up that sales-speak with some fun content (hint, sign up for the Noodlegram to get some great deals throughout the year).

10 Things That Make Restaurant Websites Great

One of our Tundrites said they checked-in at Foursquare at a local restaurant here in Boulder called Harpo’s and ended up getting 15% of the table’s entire meal – do you think that they’re going to get return business out of her?  You betcha, and she probably inspired new customers to head in as well!

9. Directions, Contact Information & Hours of Operation

For the love of the Internet, please don’t forget to put up your directions, contact information, and hours of operation.  And please don’t make it an image where it’s next to impossible for me to do anything from my phone.  Your contact information should be in plain HTML so that I can push your phone number and call with just one touch of my smartphone.  And the directions should be linked to Google maps so that I can tell my smartphone to go straight to your location.  This one sounds easy, but I’ve seen so many of you get it wrong.

10 Things That Make Restaurant Websites Great

10. Content

Okay, I mentioned in the first post that when your guests are hungry they want to see good food pictures, but those that are really interested in who you are will want to be able to learn more about your story.  How did you get to where you are today?  Who are your Chefs?  Do you source your food locally?  Is your building historical?   Do you have any special events that you put on?  Do you give back to the community?

There are tons of great examples of content you can put on your site or in a blog, just remember who your audience is and make the content relevant for them.

10 Things That Make Restaurant Websites Great

Fruition Restaurant does a great job of sharing their farm to table story over at Fruition Farms, which is linked to in their main navigation.

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What are Restaurant Consumers Spending Money On?

What are Restaurant Consumers Spending Money On?According to the National Restaurant Association (NRA), food service sales are expected to hit a record $660B this year! Consumers are spending money in all areas of food service, which is great news if you’re a traditional restaurant owner, quick-service restaurant operator, caterer or bar and tavern owner. The food service industry will not only be serving up delicious food for consumers to enjoy the NRA also predicts the food service industry will outpace the overall economy job growth.

Consumers Are Looking for Technology

Quick-service restaurants and caterers will fuel much of the commercial restaurant sector, and bars and taverns will follow a close second. Restaurants are always looking to satisfy the needs of consumers, and leveraging new technologies, including mobile order ability, mobile reservations and mobile payments, are on the top of consumers’ minds when choosing a place to dine.

Culinary Trends Driving Consumer Spending

In addition to technology, culinary trends will also drive consumer decision making when it comes to choosing a restaurant. Locally sourced meats, seafood and produce are – once again – on the list of top culinary trends predicted by chefs of the NRA. Kids nutrition also remains a priority as restaurants act to take a role in stemming the tide of childhood obesity. Gluten-free and allergy conscious menus are hot this year – with more and more consumers becoming educated on what they eat. Along the lines of locally sourced foods, environmental sustainability placed 4th on the ‘What’s Hot in 2013’ forecast.

Beverage experts in the food service industry predict barrel-aged drinks, food pairings with cocktail or liquor and ‘culinary’ cocktails featuring fresh ingredients will drive growth. Locally produced spirits and micro-distilled liquors are also expected to be popular in 2013.

As the economy continues to recover, consumers are starting to spend more money, but they are becoming more and more clear on what they want from their dining experience. They may be hungry or ready to go out on the town, but they are also very aware that they can make a choice where they want to spend that money. Creativity, innovation and a technology driven mindset will attract new and (help keep) existing consumers.

It is up to your restaurant to make the change to peak their interest – are you ready?

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Is Your Restaurant Using Web Analytics?

Is Your Restaurant Using Web Analytics?Here at Tundra we’re lucky enough to have an in-house web analyst, Emily Pearson, whose sole job is to dig into analytics data and report trends so that we can better run our business; and me being the search engine optimization (SEO) specialist here, I’ve worked with analytics data for many years as well and have found it to be essential for any business with an online website.

Having analytics on a site is crucial, yet I’ve seen numerous restaurants and food service vendors not using this incredible tool – a tool that is easy to install and free (that’s right, free) called Google Analytics.

Why Do Websites Use Analytics?

Let’s take a step back and start with why it’s so important to have website analytics installed on your site.  Imagine being able to get an inside view of what people are doing once they come to your site… what pages they visit, how long they interact with the site, are they looking at new promotions, how did they get there in the first place?  This is what analytics allows you to see.  When you change a page on your site, add promotions, start a new social media campaign, you want to be able to measure your success rate, right?

This is only the tip of the iceberg: there are thousands of useful things that analytics can tell you about your website, but you can only get that data from putting the code on your site.

How Does it Benefit Restaurants?

Jax Fish House & Oyster Bar is in the middle of promoting Oyster Month – a month long celebration that includes eating lots of yummy oysters and raising money for Veterans Expeditions.  And I’d imagine that they’d want to see how many people are clicking from the homepage to the oyster month page, and where people are going after that. What else may they want to measure?

  • How many people are clicking on that navigation button at the top of the site?
  • Once they get to the page, what are they doing, where are they going?
  • How many people have clicked through to the sponsorship page?
  • How long are people staying on the oyster page?
  • Where are people coming to get to this page:
    • What city are they viewing it from?
    • How did they find the page, i.e. social media, organic traffic, referring traffic, etc?
    • If there are PDFs, how many people are downloading them?

And these are just a few things that they could track for this campaign. 

But what about things outside of promotions, what else would a restaurant want to track?

  • What keywords are people typing into the search engines to get to your site?
  • Are the visitors to your site mainly from your local area, or from a broader audience?
  • How do visits to your site change over time – is it growing or shrinking?
  • How high is your bounce rate?  If it’s too high, that could mean people aren’t finding the things they want when they land on your site.
  • How many of your visitors are new visits vs. returning visits?
  • What’s the visitors favorite thing to read on your site?
  • How many links are sending traffic to your site?

The bottom line is, if you don’t know how people are interacting with your website, how can you successfully grow your online presence?

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