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Sweet Basil Restaurant

Should Your Restaurant Have A Website?

By on March 11, 2012 in Food Service, Restaurant Management and Operations, Technology and Marketing

Tweet The short answer is yes, definitely.  As long as you build a decent site, it can’t hurt your marketing efforts and has the potential to be a big help.  Some of the things you can do with an internet presence for your restaurant: Get to know your customers.  A website is a great way [...]

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10 Holiday Restaurant Marketing Tips

By on February 16, 2012 in Food Service, Technology and Marketing

Tweet The folks at MustHaveMenus.com were kind enough to share some great marketing insights from John Foley, editor of The Restaurant Blog.  Must Have Menus is your source for food menu templates, event flyers, restaurant menu software, and restaurant marketing ideas. 1.    What are some easy, inexpensive ways to drive customer traffic to your restaurant [...]

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Independent Restaurant Marketing – 3 Ways To Compete With The Big Boys

By on February 14, 2012 in Food Service, Technology and Marketing

Tweet Big chain restaurants dominate the mass market when it comes to advertising – a fact of life that can sometimes make it difficult for smaller independent operations to be heard among all the songs about baby back ribs.  Launching a restaurant marketing campaign for an independent means less money to spend and more to [...]

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Restaurant Management Tips: Hiring and Training Employees

By on December 25, 2011 in Food Service, Restaurant Management and Operations, Technology and Marketing

Tweet Restaurants and commercial kitchens have always been relatively high turnover work environments, making new employee recruiting and training a constant chore for management. A few basic procedures can help you maximize employee retention and reduce turnover, which in turn reduces costs and increases efficiency. Cast a wide net. When you have a job opening, get [...]

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Huge Money Saver Or Needless Middle Man? KlickKitchen Offers Online Ordering For Chefs

By on December 7, 2011 in Food Service, Technology and Marketing

Tweet The website KlickKitchen, launched over a year ago, allows chefs to source food products for their restaurant or commercial kitchen exclusively through the web.  Vendors upload their food products and restaurants log in and order what they need from the website’s catalog of foodstuffs.  The site is the creation of Jordan Glaser, formerly of [...]

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Eat Your Own Dog Food, Restaurant Style

By on December 1, 2011 in Food Service, Technology and Marketing

Tweet Last month, Rohit Bhargava published a post with a compelling title, “Forget Eating Your Own Dog Food – Just Try Buying It …” His premise is built around the adage that the best way to understand your customer is to experience your product as they would and he means every step of the customer [...]

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Is Restaurant Marketing Technology Getting Scary?

By on October 22, 2011 in Food Service, Restaurant Management and Operations, Technology and Marketing

Tweet Mobile marketing is beginning to sound like the movie Minority Report, where pedestrians had their retinas scanned by computers as they walked by stores and voices addressed them by name and encouraged them to buy products tailored to their personal preferences. That would be scary, but it’s never gonna happen to me, right? Surely [...]

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Looking Through Binoculars

4 Steps To Managing Your Reputation Online

By on September 28, 2011 in Food Service, Restaurant Management and Operations, Technology and Marketing

Tweet Everyone’s got an opinion.  And in the internet age, everyone can and does voice their opinion online.  A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters.  Restaurants are particularly targeted by the masses of opinion makers out there, [...]

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Money on Plate

80/20 vs. 4: Restaurant Marketing By The Numbers

By on August 12, 2011 in Food Service, Technology and Marketing

Tweet The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail.  The principle itself is pretty simple: 20% of your customers drive 80% of your sales.  There’s always a core group of loyal customers who not only spend money in your [...]

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How To Beat Groupon With Core Value Marketing

By on August 10, 2011 in Restaurant Management and Operations, Technology and Marketing

Tweet For years now restaurants have been instructed that marketing through social networks is the wave of the future.  A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners.  Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online presence. The reason why [...]

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