The website KlickKitchen allows chefs to source food products for their restaurant or commercial kitchen exclusively through the web. Vendors upload their food products and restaurants log in and order what they need from the website’s catalog of foodstuffs. The site is the creation of Jordan Glaser, formerly of the …
Read More »Eat Your Own Dog Food, Restaurant Style
Last month, Rohit Bhargava published a post with a compelling title, “Forget Eating Your Own Dog Food – Just Try Buying It …” His premise is built around the adage that the best way to understand your customer is to experience your product as they would and he means every …
Read More »Is Restaurant Marketing Technology Getting Scary?
Mobile marketing is beginning to sound like the movie Minority Report, where pedestrians had their retinas scanned by computers as they walked by stores and voices addressed them by name and encouraged them to buy products tailored to their personal preferences. That would be scary, but it’s never gonna happen …
Read More »4 Steps To Managing Your Reputation Online
Everyone’s got an opinion. And in the internet age, everyone can and does voice their opinion online. A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters. Restaurants are particularly targeted by the masses of …
Read More »80/20 vs. 4: Restaurant Marketing By The Numbers
The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail. The principle itself is pretty simple: 20% of your customers drive 80% of your sales. There’s always a core group of loyal customers who not only …
Read More »How To Beat Groupon With Core Value Marketing
For years now restaurants have been instructed that marketing through social networks is the wave of the future. A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners. Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online …
Read More »25 Marketing Ideas Restaurant Owners Overlook
Most restaurant owners get the basics of restaurant marketing down pretty well: they get a Facebook page, buy a couple local media ad spots, and get some big signs for the front of their location. But there are a lot of marketing ideas that are simple to implement that can …
Read More »Why Is It So Difficult To Convert A Bad Experience Into A Great One?
When a customer is displeased with the service you’ve promised to provide, whether it be in your restaurant or retail store or any other category that deals with people, why does one think that a simple “I’m sorry” is going to remedy things? If you truly want to convert a …
Read More »Menu Engineering: Combo Meals Make Customers Think Value
No matter what kind of restaurant you run, from fast casual to fine dining, combo meals can help your customer make a choice that makes them feel like they’re getting a deal, even if the combo costs exactly the same as the a la carte menu. This is backed up …
Read More »How To Turn Coupons Into Restaurant Marketing Opportunities
Despite the fact that a majority of restaurateurs view discount sites like Groupon as the biggest threat to their business, and despite a lot of talk in the restaurant industry about how discounts devalue a restaurant’s brand, new market research reveals that coupons and deep discounts are probably here to …
Read More »