Tweet The following is a great review of Klick Kitchen by an industry insider with a lot more personal experience in the food service industry than I have. I came across Klick Kitchen last year and while the concept was intriguing, the price at the time was not. Since then they have apparently changed it [...]
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How To Rock Your Restaurant Marketing Efforts
Tweet A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, and providing enough space for them to perform can be a distraction at best and a downright money loser at worst, or so the theory goes. [...]
Instructables: The World’s First Open Source Restaurant
Tweet Instructables.com is an “open source” website that allows people to post and view instructional videos on just about any topic you can think of. The website is completely free and part of a larger phenomenon on the internet based around Creative Commons licensing – the liberalization of copyrights in order to enable the free [...]
Need To Reach Your Customers? How About Communal Delivery?
Tweet If you’re a regular reader of The Back Burner, then you know how I feel about diversifying your revenue stream so that when diner’s spending habits change, you have multiple sources of income for your business. As dining room visits declined last year, more and more restaurants started looking for different ways to reach [...]
A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants
Tweet Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming from marketers, advertisers and [...]
Community Based Restaurant Marketing: Get Some Real Bang For Your Buck
Tweet Fine dining restaurants in Denver, CO are pooling their resources this weekend to kick off Denver Restaurant Week, an annual event that allows diners to sample the city’s fine cuisine over the course of a week for an incredible price: $52.80 for two. Tons of restaurants are participating in the promotion in an effort [...]
Restaurant Marketing: The Future Is Now
Tweet Foursquare is a location-based application for mobile devices that allows users to discover and rate local businesses and then share those discoveries with their social network. Since I wrote about Foursquare last year, the company has really started to take off, landing promotional deals with Bravo, Warner Bros., and HBO. The latest feather in [...]
Text Message Ordering: Why Your Customers Already Love It
Tweet One of the biggest shifts in customer behavior over the past few years has been the preference for take-out food. All the major national chains (Applebee’s, Chili’s, etc. etc.) have added drive-up service for their customers. And I’ve written on this blog about taking your restaurant’s food out, whether it be catering, drive-up service, [...]
How To Take Restaurant Marketing Underground
Tweet Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast. From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and using shrouds of secrecy, [...]
If It Makes Sense For McDonald’s, It Probably Makes Sense For You
Tweet McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession. Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands. McDonald’s success can be attributed to a lot of things, including their bargain basement [...]
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Fixing Commercial Fryers
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A Glossary of Restaurant Lingo, Slang & Terms
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Fixing Commercial Oven Problems
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Troubleshooting Gas Range and Oven Problems
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Fixing Gas Ranges
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Ah, Beer. The Rise of Craft Beer in America
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Can’t Eat Here: Is Your Restaurant Sending the Right Message to Guests With Dietary Restrictions?
- World Baking Day Word Search
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Photo Contest: Win a Metalfrio Beverage Cooler
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50 Honey & Bee Facts
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Morgan Sky: I've been trying to remember a term we used for t...
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Tundra Restaurant Supply: Hello Robert, It sounds like you did order the wr...
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Molly Patterson: Wow, these are all great and new to me! Thanks for...
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Robert Duran: Hello Greg , I being reading your articles on tro...
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Anne J. M.: It depends on your electric company's charges by ...
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