Tweet The happy hour has long been the domain of college bars, hole-in-the-wall restaurants, and after-work watering holes. These establishments always understood a cardinal rule in driving business: a busy place is a place people want to be, and the easiest way to fill up a bar or dining room early is with a happy [...]
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These Guys Boosted Sales 400% With Creative Marketing
Tweet Ivar’s Seafood Restaurant in Seattle, Washington pulled off a brilliant piece of restaurant marketing recently, resulting in a 400% increase in clam chowder sales. The story was originally reported in the Seattle Times. How did they do it? Well, it’s a funny story actually. Ivar’s dreamed up this scheme to get a kooky story [...]
20 Restaurant Marketing Tips
Tweet Here at The Back Burner we try to provide as many resources as possible for your success. Over the past six months we have published a treasure trove of restaurant marketing tips that can help you get more butts in seats. I don’t have to tell you that it’s been a tough year. The [...]
20 Restaurant Marketing Tips
Tweet Here at The Back Burner we try to provide as many resources as possible for your success. Over the past six months we have published a treasure trove of restaurant marketing tips that can help you get more butts in seats. I don’t have to tell you that it’s been a tough year. The [...]
The Casa Bonita Secret To Being A Successful Restaurant
Tweet Want to know what makes a restaurant succeed where others fail? Is it because your food is the best around? Do you offer customers an incredible value for their buck they just can’t get anywhere else? Or is your staff so professional, so incredibly well trained, that customers just can’t get enough of your [...]
For All The Hype, Are Restaurants Really Using Social Media?
Tweet For all the buzz around using social media like Twitter and Facebook as marketing tools for restaurants, a recent study by Chalkboard.com indicates the majority of restaurants aren’t catching on. Establishments in three major urban centers, New York, San Francisco, and Portland, OR were surveyed about their internet and social media marketing strategies. The [...]
Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
Tweet Ok, so this hit my desk in the early AM on 9/9/09… “Restaurant.com Stretches the Dollar with 90% off Gift Certificates” A limited time promotion they are running using the date of 9/9/09 as an excuse. I don’t care what day it is on the calendar this is a terrible promotion. Well, let me [...]
Restaurant Marketing Goes Hyperlocal
Tweet There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media. One of the pioneers of the movement, Everyblock, [...]
Email Marketing: 7 Tips For Restaurants
Tweet In the marketing industry, email remains one of the most popular and most effective ways to reach customers. In the restaurant industry, email marketing can be a great way to build customer loyalty and brand recognition. It’s cheap, it’s easy, and it’s proven to bring customers in the door. So why aren’t more restaurants [...]
7 Technology Trends In Food Service
Tweet As we approach the end of the first decade of the new millenium, technology has become a stronger and stronger force in our lives. Every industry has been affected, and food service is no exception. Yet it seems that many restaurants lag behind when it comes to harnessing the power of technology to their [...]
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Fixing Commercial Fryers
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A Glossary of Restaurant Lingo, Slang & Terms
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Fixing Commercial Oven Problems
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Troubleshooting Gas Range and Oven Problems
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Fixing Gas Ranges
- World Baking Day Word Search
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Photo Contest: Win a Metalfrio Beverage Cooler
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50 Honey & Bee Facts
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Should Social Media Be Used to Shame No-Shows?
- Mother’s Day Word Search
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Morgan Sky: I've been trying to remember a term we used for t...
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Tundra Restaurant Supply: Hello Robert, It sounds like you did order the wr...
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Molly Patterson: Wow, these are all great and new to me! Thanks for...
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Robert Duran: Hello Greg , I being reading your articles on tro...
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Anne J. M.: It depends on your electric company's charges by ...
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