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From an Empty Building to Design – Get Your Snow & Co Update

The design phase of any new thing is filled with bringing a bunch of ideas together to form a consensus between the parties involved. With restaurant design, it always starts with the restaurateur’s concept, but where it becomes truly developed is when the design experts come in and help rally that concept into a plan.

About a month ago, we went out and visited our Dreamstaurant winner, Snow and Co, and were able to see the hollowed out building that would soon be the next Snow and Co.


Our very own VP of Design, Jeff Katz was with us, as well as, Patrick Lenahan with Yaeger Architecture out of Overland Park, Kansas. Met with the 5,600 sq. ft. empty building (4,400 sq ft of the space is designated for Snow and Co), these designers already begun spinning their wheels towards how Snow and Co could fit the building. They discussed arrangements and opportunities, but it wasn’t until they were able to go back to the office that they were able to pull all those ideas into a new conceptual plan.

Snow & CO Yager

Of course, with any design phase, there’s always room for changes to ensure that the restauranteur is happy with what will become his/her dream restaurant, but it is the architect that turns over the initial drawings.

New Snow & Co Conceptial Design Plan

Then our design team is able to begin ensuring those drawings fit with the proper flow of a restaurant – from front of house to back of house, if the flow isn’t appropriate, it can cause issues when the restaurant is up and running.

With these initial sketches done, the team can now come together with a more formalized plan that can be presented to everyone involved in the creation of the new Snow and Co. We call this our development stage:

“When our designers complete their comprehensive design program – based on the operational plan – it can be used by all members of the design team. This helps to define the required spaces, relationships, design elements, seating and other essential components. It also features requirements for the successful design, construction and operation of the proposed restaurant.”

Once the comprehensive design program is complete, we’ll move on to delivery, which is when we get to start seeing the new Snow and Co come to fruition – building and construction.

About Kasy Allen

Kasy Allen is the owner and lead marketing strategist of Annapurna Digital, a digital marketing agency. In addition to working with Tundra Restaurant Supply with their online marketing strategies, Kasy has helped many online brands find their online voice and an online marketing strategy that brings in the right users and increased revenue. When not in the office, Kasy can be found exploring the great outdoors of the Colorado Rocky Mountains.

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