Everyone’s got an opinion. And in the internet age, everyone can and does voice their opinion online. A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters. Restaurants are particularly targeted by the masses of …
Read More »Do Your Servers Give Your Guests the Service They Want?
Your guests don’t just come to your restaurant to eat – they come for the experience. Servers are there to do more than make drinks and take orders – they are there to “serve.” That means give the guest the experience they desire. It’s the server’s job to “read the …
Read More »How Is The Economy Affecting Your Business?
SURVEY IS NOW OVER It’s been the talk of the country all summer long: the state of the economy. There’s a lot of uncertainty out there, and that’s why we want to know: how is the economy affecting your business – good, bad, or indifferent? We are preparing a report …
Read More »80/20 vs. 4: Restaurant Marketing By The Numbers
The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail. The principle itself is pretty simple: 20% of your customers drive 80% of your sales. There’s always a core group of loyal customers who not only …
Read More »Commercial Cooking Equipment
Whether you’re steaming, frying, charring, griddling or baking, eTundra.com is your number one source for quality commercial cooking equipment. While searching for new cooking equipment, it’s crucial to be energy efficient and financially conscientious, a surefire way to improve your restaurant and your finances. The true centerpiece of any kitchen …
Read More »Why Restaurants That Offer Discounts Dominate Top U.S. Brand Rankings
There has been much discussion about discounting in the restaurant business over the past few years. Many in the industry worried that serial discounting would forever cheapen their brand and condition customers to be coupon hunters rather than loyal patrons. That’s why it was interesting to see the results of …
Read More »Helping Food Service Workers In Need
Anyone who has worked for a significant amount of time in the food service industry has seen the dark side of the restaurant business. While food service can be incredibly rewarding, and can provide many opportunities for advancement with little or no formal education, there are also many in the …
Read More »Special Ties: A Tundra Ran Charity Organization
The Back Burner is written by the employees and friends of Tundra, and while we usually try to make this blog as informative as possible without imposing our brand on the information, sometimes there’s just going to have to be an exception. Don’t worry, we’re not going to suddenly turn …
Read More »Grilling Season Is Here: The Perfect Restaurant Burger
Spring is well underway in most corners of the United States, and the warmer weather has every grillmaster itching to get some beef patties sizzling in the backyard. For restaurants, the spring thaw can also be a great time as well, as you clean off the patio furniture and start …
Read More »Telling The Customer “No” In The Name Of Culinary Perfection
For most restaurateurs saying no to a customer is something you just don’t do. Being accommodating is an integral part of what service businesses like restaurants do, and therefore the customer gets what the customer wants. As the New York Times reported recently, a surprising number of restaurants in New …
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