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Why Flatware Matters to the Success of Your Restaurant

At first blush, choosing forks, spoons and knives for your new restaurant might seem like a relatively insignificant task, just one among many decisions you have to make before opening day.

But make no mistake, flatware is incredibly important to get right.

Ask any restaurant designer worth her salt, and she’ll readily affirm the importance of flatware and how it can help—or hurt—the overall aesthetics of a restaurant’s design.

As a recent New York Times article notes, the three restaurateurs behind the re-opening of the historic Tavern on the Green spent hours debating and testing—with food—over 300 kinds of flatware for their new establishment.

“Flatware is the hardest thing to choose, because people have such strong visceral reactions to it,” Katy Sparks, Tavern on the Green’s executive chef, told the Times. “I want something that speaks to being part of a tavern, but updated.”

Flatware, as Sparks indicates, wields enormous power: it can complement your restaurant’s decor or distract from it. It can help you tell your story or be a glaring contradiction to everything you’re trying to communicate to your patrons. For example, a fork might say “bistro” when you’re trying to say “diner.” It might say “prim” when you’re trying to say “down-home.” Or “old-fashioned” instead of “elegant.”

Your choice of tableware can even alter the taste or your food!

Don’t believe me? Get this: Researchers from the University of Oxford found that a utensil’s color, kind and material can all impact how food tastes or feels in our mouths.

“Subtly changing eating implements and tableware can affect how pleasurable, or filling, food appears,” said study researcher Dr. Vanessa Harrar.

If you don’t believe me, take it from Science: flatware is important.

There’s more to consider than aesthetics, of course. For restaurateurs, durability is another important piece of the puzzle. Lower-grade steel might seem like a bargain in the beginning, but if it can’t stand up to the daily abuse of restaurant life, “cheap” can end up costing more money in the long haul.

With a long tradition of melding durability, precise workmanship and aesthetic appeal, Walco flatware, based in Utica, New York, has become a popular choice for restaurant designers and food service professionals. Walco is a perennial favorite at Etundra.com, offering a wide variety of flatware to complement your decor and earn compliments from your patrons.

So if you need new utensils for your restaurant or hotel, be picky! It’s an important decision! And be sure to check out or selection of Walco flatware.

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