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A Blog For Restaurant & Food Service Pros

Restaurant Marketing Social Media

These Guys Boosted Sales 400% With Creative Marketing

Ivar’s Seafood Restaurant in Seattle, Washington pulled off a brilliant piece of restaurant marketing recently, resulting in a 400% increase in clam chowder sales. How did they do it? Well, it’s a funny story actually.  Ivar’s dreamed up this scheme to get a kooky story going in the local media and virally on the web.  […]

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Restaurant Trends

11 Hot Restaurant Trends

Keeping up with the latest and hottest trends in food service could be a full time job in itself.  Luckily for you, The Back Burner is here to keep track and distill things down into manageable chunks.  This is a quick rundown of the trends we’ve been tracking over the past couple months, covering everything […]

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Health Care Reform and Restaurant Industry

Food Service Industry Groups Voice Their Opposition To The House’s Health Care Reform Bill

House Bill 3962 passed the U.S. House of Representatives last Saturday, and with the vote, which was a close one, the first steps have been taken towards comprehensive health care reform in America.  The primary provisions of the bill include: Roughly 96% of Americans would be covered Businesses with less than $500,000 in payroll costs […]

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