eTundra Categories

A Blog For Restaurant & Food Service Pros

Restaurant Social Media Marketing

A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants

Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming from marketers, advertisers and mediums […]

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restaurant week

Community Based Restaurant Marketing: Get Some Real Bang For Your Buck

Fine dining restaurants in Denver, CO are pooling their resources this weekend to kick off Denver Restaurant Week, an annual event that allows diners to sample the city’s fine cuisine over the course of a week for an incredible price: $52.80 for two.  Tons of restaurants are participating in the promotion in an effort to […]

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Restaurant Marketing Zagat

Restaurant Marketing: The Future Is Now

Foursquare is a location-based application for mobile devices that allows users to discover and rate local businesses and then share those discoveries with their social network.  Since I wrote about Foursquare last year, the company has really started to take off, landing promotional deals with Bravo, Warner Bros., and HBO. The latest feather in Foursquare’s […]

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asian carp

Asian Carp Have Only One Predator: Restaurants

Invasive species take over new habitats so quickly because they usually have no natural predators in their new home, allowing them to reproduce quickly and overwhelm native populations competing for the same food.  The latest foreign invader to make headlines in the U.S. is Asian Carp, a fast-moving, quick-breeding intruder that has taken over the […]

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Mama's Small Business Kitchen Incubator

Want To Start An Independent Restaurant? Start With The Incubator

Every restaurateur has been through the baptism by fire known as Opening Night.  Those who have survived can testify to the nerve-racking experience of preparing menu items for the first time for a dining room full of people.  Many hopeful entrepreneurs have had their dreams realized or crushed on opening night, and anyone wanting to […]

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Text Message Ordering

Text Message Ordering: Why Your Customers Already Love It

One of the biggest shifts in customer behavior over the past few years has been the preference for take-out food.  All the major national chains (Applebee’s, Chili’s, etc. etc.) have added drive-up service for their customers.  And I’ve written on this blog about taking your restaurant’s food out, whether it be catering, drive-up service, or […]

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gilligans island

How To Take Restaurant Marketing Underground

Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast.  From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and using shrouds of secrecy, weird […]

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McDonald's Wi-Fi

If It Makes Sense For McDonald’s, It Probably Makes Sense For You

McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession.  Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands.  McDonald’s success can be attributed to a lot of things, including their bargain basement pricing, […]

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