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A Blog For Restaurant & Food Service Pros

A Review Of Klick Kitchen By Chef Forfeng

A Review Of Klick Kitchen By Chef Forfeng

The following is a great review of Klick Kitchen by an industry insider with a lot more personal experience in the food service industry than I have. I came across Klick Kitchen last year and while the concept was intriguing, the price at the time was not. Since then they have apparently changed it to […]

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The Instructables Restaurant

Instructables: The World’s First Open Source Restaurant

Instructables.com is an “open source” website that allows people to post and view instructional videos on just about any topic you can think of.  The website is completely free and part of a larger phenomenon on the internet based around Creative Commons licensing – the liberalization of copyrights in order to enable the free flow […]

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Food Dudes Delivery

Need To Reach Your Customers? How About Communal Delivery?

If you’re a regular reader of The Back Burner, then you know how I feel about diversifying your revenue stream so that when diner’s spending habits change, you have multiple sources of income for your business.  As dining room visits declined last year, more and more restaurants started looking for different ways to reach their […]

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Yelp Restaurant Reviews

The Trouble With Yelp

The food service industry as a whole has had decidedly mixed feelings about Yelp, the San Francisco-based internet company that provides user-generated reviews about a variety of businesses, including restaurants. As I wrote last year, Yelp had many owners suspicious because it seemed like the only way to get good reviews to display at the […]

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Restaurant Social Media Marketing

A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants

Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming from marketers, advertisers and mediums […]

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restaurant week

Community Based Restaurant Marketing: Get Some Real Bang For Your Buck

Fine dining restaurants in Denver, CO are pooling their resources this weekend to kick off Denver Restaurant Week, an annual event that allows diners to sample the city’s fine cuisine over the course of a week for an incredible price: $52.80 for two.  Tons of restaurants are participating in the promotion in an effort to […]

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