Summer heat has a way of putting your customers in the mood for cool, refreshing drinks. You already have the standards covered: cold beer, ice tea, and maybe even margaritas or daiquiris, but are you really satisfying your customer’s demand for great cold drinks?
Mixology is the study and development of cocktails, and it has become an increasingly popular field in the restaurant industry in recent years. The reason for this is very simple: just like a hit special or entree can bring customers in the door, so can a hit drink, especially if it’s something new or takes a new twist on an old favorite.
Old standbys like margaritas, mojitos, and daiquiris are great, but if you take the time to develop an exciting summer specialty drink menu, you’ll find that customers will be enticed to order. For example, take 1 part margarita, 1 part sangria, and a healthy scoop of ice and create something your customers have never tried but they’re sure they’ll like.
Exotic and fun new drinks can also create some summer buzz for your restaurant. Use seasonal fruits and interesting liquor pairings to create blended drinks that really turn heads. And, of course, not all your specialty drinks have to be alcoholic. Again, seasonal fruits can make an excellent dessert drink for the kids or blend them with an energy drink for a great pick-me-up. The possibilities are endless.
Of course, the key to your success when it comes to cool summer drinks is a good commercial bar blender or drink mixer. Bar blenders can handle high volumes of drinks that require ice, which really is a key ingredient for any summer drink menu. Drink mixers can’t mix ice, but they can handle large amounts of softer ingredients like ice cream, fruits, etc.
Investing in a quality commercial bar blender is exactly that: an investment with a bit of up-front cost. But nothing advertises your business like some buzz over a popular specialty drink, and once you’ve got those customers in the door and having a good time, the sales will take care of themselves, as will your investment.