Italian Claudio Torghele has developed a pizza vending machine, complete with dough, sauce, and toppings, all in less than three minutes. The machine, called “Let’s Pizza,” will knead the dough, spread the sauce, and give you a choice of toppings, including bacon, ham, cheese and tomato, and vegetable. Customers can watch their pizza being prepared through a window, and the average cost is about 4 euros or 5 dollars.
Torghele hopes to make the pizza vending machine available throughout Europe and North America. The machine has already done very well in test markets and its novelty always seems to draw crowds of onlookers, which bodes very well for sales, especially as people begin to look for more affordable options in a down economy.
Not everyone is so enthusiastic, however. Traditional pizzeria owners in Italy have criticized the pizza machine as a cheap gimmick that sacrifices taste and quality. Torghele responds that sometimes people are looking for value, convenience, and fast delivery over top quality.
The verdict on the pizza machine will be passed in the streets, and so far, it appears the average consumer loves being able to watch a great little pizza prepared fresh by a machine quickly and affordably.