As the holidays approach, giving back to the community is something that should be important to any business, and not just as a shameless marketing ploy. Being authentic about your business’ involvement in charity is something that only time and commitment can communicate. Having a genuine passion for charity work is a huge plus, and well-run businesses of any type aren’t shy about showing it.
But all too often it’s easy to get swept up in busy schedules and the hectic day-to-day effort that comes with running a restaurant. It’s not that you don’t have the passion, it’s that you don’t know where to start. Here’s two ideas for jump starting your involvement in the community during the best time of year: Christmas.
Hold a food drive. This is a great way to get butts in seats, engage your customers in the charity work you’re doing, and do something a little more meaningful than writing a check, all at the same time. The concept is pretty simple: give a percentage point discount off the final bill for every pound of non-perishable food your customers bring in during a designated dinner rush.
This concept is great because it works on so many levels. Customers are happy because they feel like they participated in the event, plus they get a discount. You get to make a big show out of weighing the goods and talking about how much food you collected for needy families. And underneath it all, feeding hungry people at Christmastime is truly a worthy cause.
Donate surplus food to the Food Donation Connection. Sponsored by the National Restaurant Association (NRA), the Food Donation Connection takes surplus food from restaurants and gives it to local food banks in a timely way so that it feeds people before spoilage. The NRA ‘s partnership with Food Donation Connection is a perfect opportunity for any restaurant to get involved with a great cause.
No matter how you decide to give back to your community, make it a priority this holiday season. Yes, it’s an especially effective method for marketing your restaurant. But on another level, a well-run charity program has reward all its own.