Promoting your restaurant is a never-ending task. As a restaurateur, you understand just how important marketing is to your success. You probably also don’t have the resources to carry out a massive campaign (like Coke or Budweiser), and every dollar you spend needs to come back as a paying customer.
Even in trying times like these, your restaurant cannot afford to cut back on marketing. You absolutely do need to make sure you spend those limited dollars wisely. The Back Burner has posted several articles that will help you maximize your marketing ROI. Read on to learn more:
1. Is Restaurant Marketing Technology Getting Scary? – The cutting edge in restaurant marketing is bringing some technologies to bear that remind me of The Minority Report. Check out this post for more.
3. Kogi Is Kool: The Twitter Revolution – No matter what you think about “microblogging” and Twitter, you can take advantage of it’s huge popularity to promote your restaurant.
4. Engineer Your Menu – One of the most important advertising pieces in your restaurant is the menu. Learn how to make people want to buy and spend more in this post.
5. Can FaceBook Help Your Sales? – Anybody who has spent any time studying marketing of any kind these days has heard the mantra “Use social media, use social media.” This post discusses how the food service industry has used this new medium.
6. Bring In Customers With A Speed Lunch Promo – A healthy, value-driven lunch menu guaranteed to be served in 30 minutes or less can go a long way towards bringing in customers looking for some good “fast food.”
7. What Should You Do About Yelp? – This website has stirred a lot of controversy lately due to it’s business practices. Learn more about what restaurants are doing about it in this post.
8. Become A Hotspot! – Nothing will speed up your slow afternoon hours like becoming a WiFi hotspot. Learn how in this post.
9. Does Your Restaurant Have A Leaky Bucket? – Learn about the latest trends in customer attitudes towards the food service industry and what to do about them in this post.
10. Online Ordering: A Blessing Or A Curse? – Some chains have started taking online orders. Many in the food service industry view this as problematic at best. Learn why it’s an inevitable wave of the future in this post.