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The Restaurant Of The Future

The Restaurant Of the FutureThe Restaurant of the Future is in Holland, but at first glance it doesn’t seem like anything special.  It just looks like a cafeteria, with a salad bar and long tables.  But there are things going on in The Restaurant of the Future that make this nondescript cafeteria very different.

For one thing, surveillance cameras are everywhere.  Customers sign a waiver before entering that acknowledges the fact that their behavior will be observed and used for scientific research.  Each person is weighed with their tray of food at the cash register.  And the remnants are analyzed to see how much was actually consumed.

This restaurant is actually a partnership with a Dutch university, and their research has revealed some interesting things about the habits and tendencies of restaurant patrons.  Women who are with other women tend to indulge more than women who dine with men.  Groups of men tend to compete to see who can stuff themselves the most. And in general, Monday meals are much lighter than Friday meals.

This ongoing research has started to drive “food service science,” or the concept that an exact understanding of consumer behaviors can not only help restaurants grow sales, but improve service and satisfaction as well.

About Greg McGuire

Greg has blogged about the food service industry for years and has been published in industry magazines, like Independent Restaurateur and industry blogs like Restaurant SmartBrief. He lives in Colorado with his wife and two sons and enjoys reading, live music, and the great outdoors.

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One comment

  1. Wow. You know that is not what I expected when I clicked over from me feed watcher! LOL

    But I got to say this is very interesting to me. The idea of looking at this from such a scientific methodology is intriguing and I can see how the info learned could be of some use to restaurants.

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