Tweet In a previous oldie-but-goodie Back Burner post I talked about menu engineering – how to put together a menu that effectively markets your dishes and makes customers want to spend more and buy high margin menu items. One thing that post did not touch upon, however, was how to price and organize those prices [...]
Tag Archives | menu trends

Menu Pricing’s Theory Of Relativity

Does The Rise of the Spanish Mean the Death Of French Cuisine?
Tweet French food has always been the gold standard in fine dining. Over the years the fusion of French cuisine with flavors from around the world has bred a culture of ingenuity and dynamism that helped perpetuate French style cooking as the center for culinary excellence. But recently some trends have started pointing in other [...]

Menu Trends: Restaurants Are Introducing A South American Super Crop
Tweet This is a story about how an Incan super crop is starting to take over health food stores and trendy restaurants in the U.S. The rest of the world is already on board with this mysterious super plant; we’re just now catching up. What’s so great about this plant? Well, it doesn’t rot, doesn’t [...]

Move Over Beer: Craft Cocktails The Latest Trend
Tweet For generations Americans have had a fairly straightforward approach to cocktails – gin and tonic, highball, rum and coke – without ever giving a second thought to the possibilities a true bartender genius is capable of when given the space. Back in the 1800s and early 1900s, specialty cocktails were commonplace, featuring interesting flavor [...]

Menu Trends: Ruby Red Hibiscus Flavors
Tweet Hibiscus, the beautiful tropical flower, is now making its way into cocktails, teas, and desserts in some of the trendiest urban restaurants. The taste is described as both fruity and floral, with a tartness not unlike lemon. From the perspective of presentation, hibiscus flavored drinks and desserts turn an appealing ruby red color. Some [...]
Using Salad to Your Restaurant’s Advantage
Tweet Despite the bad news that fewer people are ordering salads all of the time, the fact remains that, on the whole, people still order salads regularly. In fact, the same poll of 500 diners revealed that 77 percent said they ordered a salad at least sometimes. An additional 16 percent said they rarely ordered [...]

Healthy Menu? Don’t Tell Your Customers
Tweet Ask anyone sitting on their couch around dinnertime if they want a healthy pizza, and you’ll probably get a lukewarm response. Not that people don’t want to eat healthier. Study after study has shown that consumers, when asked when they aren’t actively ordering food at a restaurant, want healthy menu options. But as I [...]

How Sub Culture Is Pirating Fine Dining In San Francisco
Tweet What if you were told about a restaurant that had no fixed location or menu and kept this information a secret until just a few hours before you leave for dinner? The Dissident Chef of San Francisco does just this to his patrons on a regular basis. They purchase tickets without any idea what [...]

Want Your Fast Food Fancy?
Tweet A website called Fancy Fast Food has taken all the mass produced food that makes Americans fat but that we love to eat and turned it into top quality fine cuisine, complete with garnish. The results are actually very stunning, even after viewing the before picture. Some examples include: Nathan’s Not-So-Famous Faux Foie Gras [...]

Healthy Menus: Are Customers Saying One Thing Then Doing Another?
Tweet Healthy this. Healthy that. We want nutrition information. We want healthy menu choices. The drumbeat coming from consumers and consumer groups over the last five years has steadily increased, demanding healthier options from restaurants in all segments of the food service industry. Heavyweights like McDonald’s have bent under the pressure, and everyone across the [...]
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