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Spotlight: Tundra Restaurant Design Services

Spotlight: Tundra Restaurant Design Services

Did you know Tundra provides a full menu of restaurant design and renovation services?

It’s true! Led by seasoned designers Jeff B. Katz and Bob E. McLaren, our team has over 70 years of combined experience and a gorgeous and diverse portfolio to show for it. (As a matter of fact, Jeff literally wrote the book on restaurant design.)

Working with your architect and interior designer, Tundra can design your restaurant—front and back of the house—with a perfect blend of form and function.

Our Restaurant Design Process

Whether you are planning a quaint neighborhood bistro or an expansive hotel dining room, every design project rests on the principles of clear communication, close attention to detail, and a spirit of collaboration.

In the initial discovery process, we work with our clients to assemble a clearly written document outlining demographic data, key objectives they want to deliver, the menu they want to showcase, and the facility they want to bring it altogether in. This document guides the design process and ensures that key concepts are integrated and goals met.

Next, in the development stage, our designers complete their comprehensive design program based on your operational plan. This can be used by all members of your design team and helps to define the required spaces, relationships, and design elements for the successful construction and operation of your restaurant.

Lastly, in the delivery stage, we address any unexpected conditions or challenges that might arise throughout the construction process. This is where our experience in construction and our understanding of operational constraints comes in handy. We are able to resolve issues quickly and maintain forward momentum to keep the project on time and on budget.

Looking for a Restaurant Design Quote?

Tell us about your design needs and overall objectives and we’ll get right to work! Our proposals are known for being detailed, accurate and thorough, accounting for taxes and freight.

And since our design team has direct access to the Tundra inventory, as well as long-standing relationships in the industry, we are able to prepare very competitive bids—without sacrificing quality.

To get started, call 888-388-6372, then press 3, or submit a design-quote request online. We’re excited to learn more about your restaurant’s objectives, and offer you a custom quote that matches your goals, concepts and operational needs.

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Why is Restaurant Concept Important?

Why is Restaurant Concept Important?

Finding a restaurant concept is often times under-appreciated, which is likely one reason why so many restaurants fail within the first couple of years.  In truth, the concept of a restaurant is just as important as finding the right chef and location.  It helps you discover more about the environment and economic status of the location, the target audience, the menu, the aesthetics, the marketing, the service type; essentially, it’s putting all of your ideas down on paper so you have a guide as you proceed forward.

Why do so many people not figure out concept before they start building?  Because it’s not as easy as it sounds.  Serious entrepreneurs looking to open a restaurant often confide into a restaurant designer to ensure the concept is concrete, before even moving into the design phase.  And when success is so reliant on concept, it’s unsettling to know that so many of you will read this, and continue to open your doors without thinking critically about concept.

Outside of the importance of finding your concept, let’s chat about what it is.

It’s Research.

If you don’t already know about the economic, environmental, and demographic status in the area, you should do your research first.  You’ll need to know what your target audience is willing to spend, when they’re going to spend, when you should be open, when weather is going to force you to close, etc.  Ask yourself a couple of questions:

  • How many cars pass by the location in a day?
  • When is busy time for the area?  When is down time for the area?
  • What is the weather like?  Does it rain a lot?  Snow?  Will that affect your business?
  • How are you going to be seen by patrons?  How can you increase visibility?
  • Does the location you’re planning on using already have equipment, or are you going to have to invest in new equipment?
  • What other details do you need to research to ensure this is a good choice?

It’s About Competitors.

If you know that there are restaurants that are already successful around you, learn what they’re doing right.  Dine at their establishment, notice the staff, the aesthetics, the food, the smells, the sounds, everything – and take note.  Also, remember the restaurants that aren’t quite as successful, and find out why they aren’t winning – learn from their weaknesses.

It’s About Finding Your Service Type.

You may know what type of food you want to serve, but have you thought about what size the menu should be?  How about the prices you’ll have on the menu that will be in line with your target market?  Have you thought about what type of restaurant service you’ll be offering: fine dining, casual, fast food, delivery, catering, food truck, carry out, etc.?  Knowing these answers before beginning to make restaurant decisions can save you money in the long run.

It’s About Atmosphere.

What is atmosphere?  It’s how you want people to feel when they come into your restaurant.  The smells they encounter, the sights they see, the flavors they taste, the sounds they hear, and the feelings of what they touch.  It’s about how you prepare your food, how the staff treats the people, and the culture of the restaurant.   It’s the experience you want your patrons to have when they visit – and it’s important.

It’s About the Target Market.

You could create a list of ideas around your concept, but if you don’t know your target market, you’ll be missing a big part of bringing it all together.  You need to know who the ideal customer is that will be coming in your doors.  How old are they?  When do they eat out the most?  Do they have kids?  How much money are they likely to spend?  If you’re planning on opening a family-friendly restaurant in a downtown area that primarily caters to patrons that are grabbing a bite to eat during lunch or sipping cocktails during happy hour, you will likely not get as much business as you would if you would have opened up in the burbs.

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Restaurant Designs From Jeff Katz & The Tundra Design Group

Restaurant Designs From Jeff Katz & The Tundra Design GroupThe Tundra Design Group is a talented team that provides design services to owners, operators, developers, and design professionals involved in restaurant, hotel and resort food service facilities worldwide.

With restaurants including Frasca, Mountain Standard Vail, The Kitchen and Hapa Sushi on his resume, Jeff Katz has perfected the art and science of restaurant design. I recently sat down Katz, Vice President of Tundra Design Service, to learn the latest from him on his teams recent design projects.

Katz and his team designed, planned and completed kitchen and restaurant designs across the country, their impressive list includes:

  • Northside Coffee & Kitchen is nestled in the famous Vail Valley. Northside specializes in breakfast and flavorsome coffees not to mention they offer the only donuts in town! Northside offers a full bar and extended menu in the evenings.
  • Mountain Standard Vail is a fresh, pioneering restaurant. This rustic and relaxed tavern aims to set a new standard in the Vail valley by using an ancient form of cooking via the most primal cooking methods: over an open and live wood fire.
  • 5 Star Burgers combines gourmet burgers with some of the best wines and beers. With locations in New Mexico, Colorado and Missouri, USA Today recently rated 5 Star Burgers as one of the best burger restaurants in the country.
  • Pizzeria Locale is a contemporary pizzeria inspired by traditional pizzerias of Naples, Italy. Located on the trendy Pearl Street in downtown Boulder, Colorado, Pizzeria Locale is quickly becoming a foodie favorite.
  • Amante Coffee is the exclusive North American importer of Ghigo family coffee, the most popular coffee and espresso in Northern Italy. Based in Boulder, Colorado Amante is committed to bringing a piece of ‘old world’ charm to its customers. Amante offers a sleek yet comfortable ambiance.
  • Hapa Sushi has four convenient locations in the Denver Metro area where you can always satisfy your sushi cravings. Hapa’s menu is based on traditional Japanese cooking fundamentals, which are then amplified, muted, or mixed with influences from many different styles of cooking until they are something completely new.
  • The Kitchen is a community based restaurant where they are committed to environmentally-friendly practices and working with local farmers and ranchers.
  • Ace Restaurant is a Ping-Pong hall, fostering social gatherings, playfulness and healthy competition. Ace serves Asian inspired dishes that encourage sharing, drinking and hanging out.
  • Frasca Food & Wine is a neighborhood restaurant that is inspired by the cuisine and culture of Friuli, Italy. Frasca has continuously been ranked No. 1 by 5280’s Top 25 Restaurants to dine in the Denver Metro area.

Jeff Katz and his team choose projects that inspire, imagine and create tantalizing dining experiences. Whether they are creating a local neighborhood burger restaurant or designing a five-star fine dining experience, once you visit a Katz restaurant you not only see the difference, you can feel it.

 

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