The start of a new year is a great time to take a close look at your menu. With the holiday rush over, take advantage of your “extra” time by putting some serious thought into new or updated dishes you’ve been itching to try.
Read More »Marketing Events and Collaboration Ideas for Restaurants
Events can take a lot of time, but where there’s work there’s also reward.
Read More »How to Get Customers in the Door on Thanksgiving and Christmas
Historically, the holiday season is a very profitable time for restaurants, and this year promises to be no exception. So how can your restaurant really take advantage of this season of spending? Let’s run though some smart holiday promotion strategies … Communicate with your current patrons Time to put that …
Read More »QR Codes: Does Your Restaurant Need One?
QR Codes: Does Your Restaurant Need One? Regardless of what industry you’re in, participation in mobile advertising is becoming necessary to remain competitive with today’s smart phone technology. QR codes [quick response codes] are one way restaurant owners can quickly spread the word about their services, promotions and news. What …
Read More »Join the Conversation: Managing Your Restaurant’s Online Reputation
In the fast paced world of write-what-you-will-when-you-want internet blogging, reviewing, and all around tom-foolery, you’re able to find varying opinions on just about anything. From bashing faulty restaurant equipment to condemning an establishment’s service, it would seem that opinion makers particularly enjoy targeting the restaurant world. Inhabiting an industry that’s …
Read More »Instagram: A Social Media Must For Food Service
Isn’t it ironic, after years of striving for flawless, lifelike images of the highest achievable resolution, people are still drawn back to vintage photographs with light-leaked softness? There is just something about the tones and hues of the snapshots that add character and personality to even the most ordinary day-to-day …
Read More »Followerwonk: Why it’s Great For Your Restaurant
Followerwonk is like a pet gopher. This mega tool digs deep into your Twitter data and reveals everything you could ever care to know about your Twitter world. Use it to track your follower gains and losses, compare Twitter accounts, do global searches in Twitter bios, and analyze any account’s …
Read More »6 Key Elements that Make a Strong Brand
When you hear the word brand, what do you think of? Maybe BMW or Google comes to mind. Others may envision Wal-Mart or Coca-Cola. People all over the world would recognize these brands after just a glimpse and immediately associate it with past experiences. For BMW many people think of …
Read More »Eat Responsibly: Support Ethical Treatment of Restaurant Employees
Several different factors can help market a restaurant to the public. Quality ingredients, good service and of course tasty food are the first to come to mind. Other standards must be met or exceeded to maintain a good public image. These are factors like food safety and ethical employee treatment. …
Read More »8 Restaurant Marketing Tips
In these tough times, restaurants can use all the free marketing they can get. If a pricey restaurant marketing consultant is not in your budget, read on to discover ways to get your eatery in the customers’ minds, without spending a dime. 1. Talk to your customers. Ask how they …
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