Tweet At the National Restaurant Association’s annual trade show last month, a lot of restaurateurs were talking about the technology gap in the food service industry. Big chains like T.G.I.Friday’s and Hard Rock Café have already begun to introduce digital gadgetry into their restaurants as a way to connect with younger customers. And much has [...]
Tag Archives | restaurant marketing
Tweet I arrived in Madison, Wisconsin last week to do a restaurant marketing workshop for Sysco and was looking for a place to eat. Obviously in a strange town and no one around to make recommendations, I pulled out my trusty iPhone and downloaded the Yelp app. Immediately, I got hundreds of restaurants with thousands [...]
Tweet QSR magazine published an article recently about new take out packaging for restaurants made from recycled plastic water bottles. Dubbed The Bottle Box, the restaurants that have used it say it performs just as well or better than normal plastic take out packaging, and that it can be customized with your establishment’s name and [...]
Tweet In yesterday’s post I talked about the new reality facing restaurants, namely, the consumer expectation of great value. This doesn’t appear to be changing despite an uptick in consumer spending. A number of voices in the food service industry have been advising restaurants to provide value to their customers in order to survive these [...]
Tweet The short answer is yes, definitely. As long as you build a decent site, it can’t hurt your marketing efforts and has the potential to be a big help. Some of the things you can do with an internet presence for your restaurant: Get to know your customers. A website is a great way [...]
Tweet The folks at MustHaveMenus.com were kind enough to share some great marketing insights from John Foley, editor of The Restaurant Blog. Must Have Menus is your source for food menu templates, event flyers, restaurant menu software, and restaurant marketing ideas. 1. What are some easy, inexpensive ways to drive customer traffic to your restaurant [...]
Tweet Big chain restaurants dominate the mass market when it comes to advertising – a fact of life that can sometimes make it difficult for smaller independent operations to be heard among all the songs about baby back ribs. Launching a restaurant marketing campaign for an independent means less money to spend and more to [...]
Tweet Last month, Rohit Bhargava published a post with a compelling title, “Forget Eating Your Own Dog Food – Just Try Buying It …” His premise is built around the adage that the best way to understand your customer is to experience your product as they would and he means every step of the customer [...]
Tweet Mobile marketing is beginning to sound like the movie Minority Report, where pedestrians had their retinas scanned by computers as they walked by stores and voices addressed them by name and encouraged them to buy products tailored to their personal preferences. That would be scary, but it’s never gonna happen to me, right? Surely [...]
Tweet Everyone’s got an opinion. And in the internet age, everyone can and does voice their opinion online. A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters. Restaurants are particularly targeted by the masses of opinion makers out there, [...]
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