Tag Archives: restaurant marketing

Mobile marketing is beginning to sound like the movie Minority Report, where pedestrians had their retinas scanned by computers as they walked by stores and voices addressed them by name and encouraged them to buy products tailored to their personal preferences. That would be scary, but it’s never gonna happen …

Everyone’s got an opinion.  And in the internet age, everyone can and does voice their opinion online.  A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters.  Restaurants are particularly targeted by the masses of …

The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail.  The principle itself is pretty simple: 20% of your customers drive 80% of your sales.  There’s always a core group of loyal customers who not only …

For years now restaurants have been instructed that marketing through social networks is the wave of the future.  A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners.  Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online …

Most restaurant owners get the basics of restaurant marketing down pretty well: they get a Facebook page, buy a couple local media ad spots, and get some big signs for the front of their location.  But there are a lot of marketing ideas that are simple to implement that can …

When a customer is displeased with the service you’ve promised to provide, whether it be in your restaurant or retail store or any other category that deals with people, why does one think that a simple “I’m sorry” is going to remedy things? If you truly want to convert a …

The menu is often the first thing your customers see when they decide to eat at your restaurant, and sometimes might even be the thing that convinces them to come inside in the first place. But you’d be surprised how many restaurants spend little or no time on menu design, …

Despite the fact that a majority of restaurateurs view discount sites like Groupon as the biggest threat to their business, and despite a lot of talk in the restaurant industry about how discounts devalue a restaurant’s brand, new market research reveals that coupons and deep discounts are probably here to …

Summer food festivals have been a fixture in American culture for years.  From the Taste of Chicago to the Alabama Crawfish Festival , food festivals large and small have kept growing and expanding, even through recent economic turbulence. Tens of thousands of restaurants participate in these festivals across the country.  …

The concept of the “third place” was first developed by Starbucks, and anyone who has been in a Starbucks immediately understands the principle: make your business feel like a home-away-from-home. Unfortunately for Starbucks they made way too many homes just as the economy turned south – tripling the number of …