In a previous post, I discussed the benefits of implementing Core Value Marketing as part of a successful growth strategy. This type of program creates a bond with your potential guests while providing tremendous opportunities for free publicity. Most importantly, it allows you to provide much needed support to organizations …
Read More »The New Age Of Restaurant Marketing: ModMarket
You’d think finding a place to eat lunch in a health nut haven like Boulder, Colorado that featured simple, all-natural ingredients made from scratch for a good price would be pretty easy. Boulder residents Anthony Pigliacampo and Rob McColgan realized a couple years ago that unless they wanted to eat …
Read More »Online Ordering: Is It Your Future Blessing or Curse?
You can do anything on the Internet these days, and increasingly people are relying on the web to do all kinds of things that make their daily lives more convenient. On paper, the idea of introducing an online ordering service sounds exciting to restaurateurs. After all, who can complain about …
Read More »The Holidays Are Coming: Is Your Restaurant Going To Give Back?
As the holidays approach, giving back to the community is something that should be important to any business, and not just as a shameless marketing ploy. Being authentic about your business’ involvement in charity is something that only time and commitment can communicate. Having a genuine passion for charity work …
Read More »Menu Pricing’s Theory Of Relativity
In a previous oldie-but-goodie Back Burner post I talked about menu engineering – how to put together a menu that effectively markets your dishes and makes customers want to spend more and buy high margin menu items. One thing that post did not touch upon, however, was how to price …
Read More »Restaurant Management Tips: Be Like A Stock Broker
Running a successful, profitable restaurant is just like being a stock broker: you must diversify to minimize risk. This lesson is even more relevant today considering the current economic climate. So, you have a great concept, some popular menu items, and a decent dinner rush. Good. But your profit margins …
Read More »Why Doesn’t Your Social Media Bring In Customers?
Meet Bob. Bob might be considered equivalent to the strategic design behind, and the effective level of marketing across your social media profiles. Let’s take Bob off the internet and put him in your dining room to see how accurately he reflects your online presence and your overall performance. You …
Read More »Better Sales Don’t Change Your Restaurant’s New Reality
Restaurants take heart: change seems to be coming. After two years of declining growth and slowing spending, it appears that consumers are finally going to spend more this holiday season, not less. A flock of reports have been circulating in the retail and food service worlds pointing to positive growth …
Read More »Why Google Is The Future Of Restaurant Marketing
“Favorite Places On Google” is a new feature that provides maps, directions, reviews, and photos of 100,000 businesses across the U.S. Many of these businesses are restaurants, and that’s significant because eventually users will be able to post reviews and other information about your restaurant and have it display on …
Read More »Use Twitter To Market Your Restaurant: 4 Strategies For Success
So, have you jumped on the Twitter bandwagon yet? Or are you sick and tired of hearing about tweets, tweeting, and all other variations of bird noises? Are you wondering what the heck I’m talking about? For those of you who answered “yes” to the last question, you’ve got some …
Read More »