Think of your restaurant as a 5 gallon bucket. Every day you fill that bucket with customers. Sometimes there’s a steady flow, sometimes it’s just a trickle, and sometimes it seems like a flood. No matter what kind of day it is, every customer flowing through your doors grades their …
Read More »What Are Your Restaurant’s Perks?
The Stew blog, written by the Chicago Tribune’s food beat staff, posted an interesting article recently talking about the little perks that make a restaurant meal a more pleasant experience. Yet as great as these perks are, they seem pretty generic – best practices that any restaurant worth its salt …
Read More »Kogi Is Kool – How One Taco Truck Is Taking LA By Storm
Los Angeles has long been famous for roaming taco trucks that service the myriad neighborhoods of this sprawling metropolis, serving classic Latino fare.L.A. is also known for its distinct Asian cuisine, which is often blended with more traditional American foods to create wonderful hybrids. Well, now Korean BBQ, a hot …
Read More »Technology Trends: Restaurant Teleconferencing
The technology needed to allow a person to sit in one room and communicate visually and verbally with a person in another room somewhere else far away has been around for some time now. It’s been imagined in the movies for decades, going back to Star Trek all the way …
Read More »Why Secrets Make For Good Restaurant Marketing
Kansas City based casual dining concept Houlihan’s has been around for almost 40 years. In that time they’ve seen the rise of the casual trend and a lot of ups and downs. In the early 2000’s Houlihan’s was seeing more down than up, and a new management team was brought …
Read More »How Tech Companies Are Competing To Help You Market Your Restaurant Locally
Marketing your restaurant online is a concept that’s relatively new to the food service industry as a whole, and is still a foreign concept to many restaurateurs. This is not helped by the speed with which marketing channels online are moving. By the time you set up a Facebook page, …
Read More »How Black Board Eats Helps You Control The Foodie Crowd
Ah, yes, the capricious foodie: that enigmatic character who can turn 100 people into loyal patrons with a glowing mention of your restaurant at every dinner party – or become the bane of your existence with nasty reviews on sites like Yelp or a sarcastic blog post. Especially in competitive …
Read More »How To Rock Your Restaurant Marketing Efforts
A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, and providing enough space for them to perform can be a distraction at best and a downright money loser at worst, or …
Read More »Need To Reach Your Customers? How About Communal Delivery?
If you’re a regular reader of The Back Burner, then you know how I feel about diversifying your revenue stream so that when diner’s spending habits change, you have multiple sources of income for your business. As dining room visits declined last year, more and more restaurants started looking for …
Read More »A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants
Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming …
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