Ok, so this hit my desk in the early AM on 9/9/09: “Restaurant.com Stretches the Dollar with 90% off Gift Certificates”. A limited time promotion they are running using the date of 9/9/09 as an excuse. I don’t care what day it is on the calendar this is a terrible …
Read More »Restaurant Marketing Goes Hyperlocal
There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media. One of the pioneers …
Read More »Cash or Charge: Save Money AND Give Your Customer A Discount
Credit cards have become the currency of choice in restaurants everywhere. Many restaurateurs report 80% – 85% of their customers pull out plastic when it’s time to pay the bill. For a long time now the conventional wisdom in food service goes like this: any way the customer wants to …
Read More »Email Marketing: 7 Tips For Restaurants
In the marketing industry, email remains one of the most popular and most effective ways to reach customers. In the restaurant industry, email marketing can be a great way to build customer loyalty and brand recognition. It’s cheap, it’s easy, and it’s proven to bring customers in the door. So …
Read More »7 Technology Trends In Food Service
As we approach the end of the first decade of the new millenium, technology has become a stronger and stronger force in our lives. Every industry has been affected, and food service is no exception. Yet it seems that many restaurants lag behind when it comes to harnessing the power …
Read More »10 Restaurant Marketing Trends
Promoting your restaurant is a never-ending task. As a restaurateur, you understand just how important marketing is to your success. You probably also don’t have the resources to carry out a massive campaign (like Coke or Budweiser), and every dollar you spend needs to come back as a paying customer. …
Read More »10 iPhone Apps Your Customers Are Using
iPhone apps are all the rage right now, and already there is an app for just about anything you can think of under the sun. This includes the restaurant industry, and these 10 apps are affecting how consumers make their decisions on where and when to go out to eat, …
Read More »Restaurant Technology and Marketing: Become a Hotspot!
More and more restaurants, especially fast casual, coffee shop, and quick service chains, are becoming WiFi internet hotspots, allowing customers to plug in to an internet network directly from their laptop computer at their table. Turning your restaurant into a hotspot is relatively easy and has proven to help boost lunch …
Read More »Digital Media For Your Restaurant In The Digital Age
TVs have slowly been creeping further and further into every restaurant’s atmosphere for years now. It started with a small black and white television in one corner of the bar so guys could watch the game. Now many bars have several HD flatscreens showing multiple games and news channels at …
Read More »Social Media Marketing’s Dark Side
Plenty of national food service companies have been eager to wade into the social media world as a way to engage and recruit customers. Dunkin’ Donuts has tens of thousands of friends on Facebook. Other restaurants, large and small, have pumped up their online presence in recent years and the …
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