Tweet Plenty of national food service companies have been eager to wade into the social media world as a way to engage and recruit customers. Dunkin’ Donuts has tens of thousands of friends on Facebook. Other restaurants, large and small, have pumped up their online presence in recent years and the internet has become a [...]
Tag Archives | restaurant marketing

The Economics Of Free
Tweet Google has profoundly affected the way business is done the world over. Besides becoming a frequently used verb (meaning “to search”) in multiple languages, the internet search and advertising giant became an international success on a business model that has never been attempted before. Google offers its primary service, internet search, for free. Ten [...]
Yelp Has Restaurant Owners Suspicious
Tweet The online restaurant review site Yelp has become increasingly suspicious to the small business owners who the site supposedly supports. The website is based in San Francisco, where it is also the most popular, although Yelp does post reviews about restaurants in 24 cities across the United States. Restaurant and small business owners in [...]

Restaurant Marketing: Can Facebook Help Your Sales?
Tweet As social media matures and becomes one of the leading elements of Web 2.0, business owners, including those in the food service industry, have started to look for ways to engage customers through sites like MySpace and Facebook. But just how effective is it to make a Facebook page for your restaurant? Dunkin’ Donuts [...]
A Restaurant Survival Guide (continued)
Tweet The Back Burner’s Restaurant Survival Guide continues with some more tips on how to keep customers coming in the door in these tough economic times. Take your product to the customer. You have already developed delicious entrees, trained your kitchen staff to cook them, and purchased all the equipment you need to produce on [...]

A Restaurant Survival Guide
Tweet The current economic downturn has affected every aspect of the American economy, including the food service industry. The NRA has projected a 1% drop in all restaurant sales for 2009 (when adjusted for inflation), potentially making 2008 and 2009 the only two consecutive years where restaurant sales have fallen since the NRA started keeping [...]
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Fixing Commercial Fryers
April 23, 2012
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A Glossary of Restaurant Lingo, Slang & Terms
March 19, 2012
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Fixing Commercial Oven Problems
July 3, 2011
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Troubleshooting Gas Range and Oven Problems
November 19, 2011
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Fixing Gas Ranges
July 23, 2011
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Can’t Eat Here: Is Your Restaurant Sending the Right Message to Guests With Dietary Restrictions?
May 22, 2013
- World Baking Day Word Search May 19, 2013
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Photo Contest: Win a Metalfrio Beverage Cooler
May 17, 2013
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50 Honey & Bee Facts
May 15, 2013
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Should Social Media Be Used to Shame No-Shows?
May 13, 2013
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Morgan Sky: I've been trying to remember a term we used for t...
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Tundra Restaurant Supply: Hello Robert, It sounds like you did order the wr...
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Molly Patterson: Wow, these are all great and new to me! Thanks for...
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Robert Duran: Hello Greg , I being reading your articles on tro...
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Anne J. M.: It depends on your electric company's charges by ...
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