Groupon, along with BlackBoardEats.com and a whole array of other discount coupon websites have proliferated in the last year as restaurants struggle to get customers through their doors. These sites operate by getting large discount vouchers from restaurants (usually in the 50% range) and then marketing them to a large …
Read More »A Review Of Klick Kitchen By Chef Forfeng
The following is a great review of Klick Kitchen by an industry insider with a lot more personal experience in the food service industry than I have. I came across Klick Kitchen last year and while the concept was intriguing, the price at the time was not. Since then they …
Read More »How To Rock Your Restaurant Marketing Efforts
A common misconception in the food service business is that booking live music takes more time and effort than it’s worth. The process of finding bands, paying them, and providing enough space for them to perform can be a distraction at best and a downright money loser at worst, or …
Read More »Need To Reach Your Customers? How About Communal Delivery?
If you’re a regular reader of The Back Burner, then you know how I feel about diversifying your revenue stream so that when diner’s spending habits change, you have multiple sources of income for your business. As dining room visits declined last year, more and more restaurants started looking for …
Read More »This Isn’t Your Mother’s Happy Hour
The happy hour has long been the domain of college bars, hole-in-the-wall restaurants, and after-work watering holes. These establishments always understood a cardinal rule in driving business: a busy place is a place people want to be, and the easiest way to fill up a bar or dining room early …
Read More »Dipper Wells: Why You Should Turn Yours Off TODAY
The dipper well is a small countertop sink that uses a constant flow of water to clean utensils like ice cream scoops and barista thermometers. The sink fills up to a certain level and then drains away, so a dipper well acts like a constantly filling pool. The in and …
Read More »Gordon Ramsay: The Restaurant Black Widow
Celebrity chef Gordon Ramsay’sshow Ramsay’s Kitchen Nightmares USA has been a huge hit, garnering thousands of American viewers and elevating the chef’s celebrity even further. Unfortunately, the restaurants he’s supposed to be helping are dropping like flies in the wake of his black widow touch. The show’s premise is to …
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