Instructables.com is an “open source” website that allows people to post and view instructional videos on just about any topic you can think of. The website is completely free and part of a larger phenomenon on the internet based around Creative Commons licensing – the liberalization of copyrights in order …
Read More »The Trouble With Yelp
The food service industry as a whole has had decidedly mixed feelings about Yelp, the San Francisco-based internet company that provides user-generated reviews about a variety of businesses, including restaurants. As I wrote last year, Yelp had many owners suspicious because it seemed like the only way to get good …
Read More »Mission Street Food: The Non-Profit Restaurant
Some restaurant owners may feel sometimes like they’re running a not-for-profit restaurant, especially after last year, but for most the intention has always been to create a successful and profitable business. That’s not the case at Mission Street Food in San Francisco, where a couple of ambitious restaurateurs are trying …
Read More »A.I.S.: The Ultimate Social Media ROI tool for Independent Restaurants
Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming …
Read More »Restaurant Marketing: The Future Is Now
Foursquare is a location-based application for mobile devices that allows users to discover and rate local businesses and then share those discoveries with their social network. Since I wrote about Foursquare last year, the company has really started to take off, landing promotional deals with Bravo, Warner Bros., and HBO. …
Read More »Asian Carp Have Only One Predator: Restaurants
Invasive species take over new habitats so quickly because they usually have no natural predators in their new home, allowing them to reproduce quickly and overwhelm native populations competing for the same food. The latest foreign invader to make headlines in the U.S. is Asian Carp, a fast-moving, quick-breeding intruder …
Read More »How To Take Restaurant Marketing Underground
Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast. From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and …
Read More »If It Makes Sense For McDonald’s, It Probably Makes Sense For You
McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession. Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands. McDonald’s success can be attributed to a lot of things, …
Read More »What To Watch For In 2010
About this time every year the food service industry starts buzzing about the trends that will shape consumer preferences and affect business in the next 12 months. We are lucky enough (or unlucky, depending on how you view it) to be in the midst of a transition period for many …
Read More »Why Card Check Is The Symptom, Not The Disease
Like it or not, small business owners like many in the food service industry are experiencing a period of drastic change labor laws. As health care reform becomes a reality, several other projects championed by Democratic lawmakers will start nudging their way back to the top of the agenda – …
Read More »