Ah, yes, the capricious foodie: that enigmatic character who can turn 100 people into loyal patrons with a glowing mention of your restaurant at every dinner party – or become the bane of your existence with nasty reviews on sites like Yelp or a sarcastic blog post. Especially in competitive …
Read More »A Review Of Klick Kitchen By Chef Forfeng
The following is a great review of Klick Kitchen by an industry insider with a lot more personal experience in the food service industry than I have. I came across Klick Kitchen last year and while the concept was intriguing, the price at the time was not. Since then they …
Read More »Instructables: The World’s First Open Source Restaurant
Instructables.com is an “open source” website that allows people to post and view instructional videos on just about any topic you can think of. The website is completely free and part of a larger phenomenon on the internet based around Creative Commons licensing – the liberalization of copyrights in order …
Read More »Text Message Ordering: Why Your Customers Already Love It
One of the biggest shifts in customer behavior over the past few years has been the preference for take-out food. All the major national chains (Applebee’s, Chili’s, etc. etc.) have added drive-up service for their customers. And I’ve written on this blog about taking your restaurant’s food out, whether it …
Read More »If It Makes Sense For McDonald’s, It Probably Makes Sense For You
McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession. Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands. McDonald’s success can be attributed to a lot of things, …
Read More »Restaurant Marketing Goes Hyperlocal
There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media. One of the pioneers …
Read More »The Inamo Restaurant: Fun High Tech
The Inamo restaurant in London’s Soho district has taken high-tech ordering to a whole new level. Gone are the days when picking up a phone at your table was the techiest gig in town. Sure, some restaurants call themselves high-tech because their servers have wireless pads for taking orders. Inamo …
Read More »7 Technology Trends In Food Service
As we approach the end of the first decade of the new millenium, technology has become a stronger and stronger force in our lives. Every industry has been affected, and food service is no exception. Yet it seems that many restaurants lag behind when it comes to harnessing the power …
Read More »10 iPhone Apps Your Customers Are Using
iPhone apps are all the rage right now, and already there is an app for just about anything you can think of under the sun. This includes the restaurant industry, and these 10 apps are affecting how consumers make their decisions on where and when to go out to eat, …
Read More »Restaurant Technology and Marketing: Become a Hotspot!
More and more restaurants, especially fast casual, coffee shop, and quick service chains, are becoming WiFi internet hotspots, allowing customers to plug in to an internet network directly from their laptop computer at their table. Turning your restaurant into a hotspot is relatively easy and has proven to help boost lunch …
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