Tag Archives | technology

Restaurant Technology and Marketing: Become a Hotspot!

Tweet More and more restaurants, especially fast casual, coffee shop, and quick service chains, are becoming WiFi internet hotspots, allowing customers to plug in to an internet network directly from their laptop computer at their table. Turning your restaurant into a hotspot is relatively easy and has proven to help boost lunch sales by as much [...]

Continue Reading Comments { 2 }

Digital Media For Your Restaurant In The Digital Age

Tweet TVs have slowly been creeping further and further into every restaurant’s atmosphere for years now.  It started with a small black and white television in one corner of the bar so guys could watch the game.  Now many bars have several HD flatscreens showing multiple games and news channels at once, and even dining [...]

Continue Reading Comments { 1 }

Can Google Improve Food Safety?

Tweet A pilot project currently in development at Google will enable health officials to spot outbreaks of deadly food borne illnesses 7 to 10  days faster than the Center for Disease Control’s (CDC) current system. Google accomplishes this by tracking queries entered into its search engine by people who are trying to find information on [...]

Continue Reading Comments { 1 }

The Pizza Vending Machine

Tweet Italian Claudio Torghele has developed a pizza vending machine, complete with dough, sauce, and toppings, all in less than three minutes.  The machine, called “Let’s Pizza,” will knead the dough, spread the sauce, and give you a choice of toppings, including bacon, ham, cheese and tomato, and vegetable.  Customers can watch their pizza being [...]

Continue Reading Comments { 3 }

Social Media Marketing’s Dark Side

Tweet Plenty of national food service companies have been eager to wade into the social media world as a way to engage and recruit customers.  Dunkin’ Donuts has tens of thousands of friends on Facebook.  Other restaurants, large and small, have pumped up their online presence in recent years and the internet has become a [...]

Continue Reading Comments { 2 }

Yelp Has Restaurant Owners Suspicious

Tweet The online restaurant review site Yelp has become increasingly suspicious to the small business owners who the site supposedly supports.  The website is based in San Francisco, where it is also the most popular, although Yelp does post reviews about restaurants in 24 cities across the United States. Restaurant and small business owners in [...]

Continue Reading Comments { 3 }

Restaurant Marketing: Can Facebook Help Your Sales?

Tweet As social media matures and becomes one of the leading elements of Web 2.0, business owners, including those in the food service industry, have started to look for ways to engage customers through sites like MySpace and Facebook. But just how effective is it to make a Facebook page for your restaurant? Dunkin’ Donuts [...]

Continue Reading Comments { 1 }

What Are People Saying About Your Restaurant?

Tweet The restaurant-specific internet marketing company BooRah announced recently they have developed a way for restaurateurs to track online reviews of their businesses, although this service doesn’t appear to have gone live yet. Recent years have seen the exponential boom of user generated content online, or content posted by internet users to websites, from YouTube to [...]

Continue Reading Comments { 1 }

Is Yelp Helping or Hurting You?

Tweet If you responded to this question with a confused look and the response “What is Yelp?” then you’ve got a lot of catching up to do.  Forces have been at work that you didn’t even know about, and that can be a scary thing. Yelp is an online review site for restaurants, bars, retail [...]

Continue Reading Comments { 1 }