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Followerwonk: Why it’s Great For Your Restaurant



Followerwonk is like a pet gopher. This mega tool digs deep into your Twitter data and reveals everything you could ever care to know about your Twitter world. Use it to track your follower gains and losses, compare Twitter accounts, do global searches in Twitter bios, and analyze any account’s followers! Soon enough, this tool will be able to make you hot cocoa and crumb cake because it pretty much does everything!

Do you want to search Twitter bios to target and connect with anyone?

Followerwonk has a unique bio search function that allows you to find potential new customers, friends, talent or even competition. Let’s try a search!

Let’s say I am opening a new Vegan restaurant in Denver, Co. I want to see if I can reach out to Denver based Vegans so I’m going to click “more options” to get a location based search field.

Followerwonk: Why its Great For Your Restaurant

Voila!

Now you can sort the list by criteria such as tweets, following, or followers. This is a good way for restaurants to find customers, future employees and content developers within a specific niche. Then you can start an outreach campaign!

How to Compare Twitter Users:

Compare Twitter users to see whose followers or followed accounts overlap. Use this to see if you are missing any customers in your niche. You can also use the overlapping metrics to see how you stack up against influencers in your business. Let’s search!

When doing a search you will need to compare at least two Twitter users. You can look at either who they follow or their followers. When the results load you will see a breakdown of their followers/followed and an awesome bubble graph.

Followerwonk: Why its Great For Your Restaurant

 

From here you can click on any of the categories to get a report of shared followers or unique followers. You can also click “follow” next to users that you are not currently following. Make sure to pay close attention to to the influence, tweets, followers and following sort options to ensure you are not following spammers or nonactive accounts.

Followerwonk: Why its Great For Your Restaurant

The bar graphs at the bottom of the page help you see things like influence and activity on Twitter. It’s a great way to see how competitive your competition really is in the Twittersphere.

How to Analyze Followers:

Analyze any account’s followers/followed to see a treasure chest of data. You can look at metrics on influence, gender, location, languages, and much more. Let’s go!

Type in the Twitter account you want analyze (in this case it’s @NoochVegan) and choose whether you would like to look at followers or who they/you follow. The first thing you will see is a map of the world. This map is interactive and can show you the geotagged locations of your followers/followed. It’s a great way to get an idea of where your audience is hailing from.

Followerwonk: Why its Great For Your Restaurant

After you track down your followers like James Bond; you can check out a plethora of other metrics displayed on interactive pie charts.

Followerwonk: Why its Great For Your Restaurant

Each section of this delicious data pie can give you insight into what accounts exist in each range. Just click on the section you want to look at and you will get a comprehensive report of the followers in that data set.

Followerwonk: Why its Great For Your Restaurant

You can also check out when your followers are most active on Twitter. The graph is based on GMT (Greenwich Mean Time), but if you hover over the bars you can see your local time. The last thing that makes my eyeballs spin with radness is the word cloud report.

Followerwonk: Why its Great For Your Restaurant

Followerwonk also allows you to track gains and losses of your followers. You can see which followers put you on a pedestal and those who drop you like it’s hot by unfollowing you.

Unfortunately Followerwonk can’t pull historical data on your account so you can only see the losses and gains for the time period Followerwonk has been tracking your account.

In a few days after joining you will be able to see your daily followers, gains, losses or days without change.

The Twitter analytics that Followerwonk returns is insane. From searching Twitter bios and comparing users to analyzing and tracking followers you can optimize for social growth in no time. It’s never too late to connect with new influencers in your niche. Followerwonk is such a great tool for restaurants who are on Twitter. If you’re restaurant is not on Twitter yet, well then, that’s a whole other story…

For more on how to use Followerwonk check out this awesome video from SEOMoz – They acquired Followerwonk in August and believe me, they know their stuff!

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