McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession. Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands. McDonald’s success can be attributed to a lot of things, …
Read More »This Isn’t Your Mother’s Happy Hour
The happy hour has long been the domain of college bars, hole-in-the-wall restaurants, and after-work watering holes. These establishments always understood a cardinal rule in driving business: a busy place is a place people want to be, and the easiest way to fill up a bar or dining room early …
Read More »These Guys Boosted Sales 400% With Creative Marketing
Ivar’s Seafood Restaurant in Seattle, Washington pulled off a brilliant piece of restaurant marketing recently, resulting in a 400% increase in clam chowder sales. How did they do it? Well, it’s a funny story actually. Ivar’s dreamed up this scheme to get a kooky story going in the local media …
Read More »20 Restaurant and Food Service Marketing Tips
Here at The Back Burner we try to provide as many resources as possible for your success. Over the past six months we have published a treasure trove of restaurant marketing tips that can help you get more butts in seats. I don’t have to tell you that it’s been …
Read More »20 Restaurant Marketing Tips
Here at The Back Burner we try to provide as many resources as possible for your success. Over the past six months we have published a treasure trove of restaurant marketing tips that can help you get more butts in seats. I don’t have to tell you that it’s been …
Read More »The Casa Bonita Secret To Being A Successful Restaurant
Want to know what makes a restaurant succeed where others fail? Is it because your food is the best around? Do you offer customers an incredible value for their buck they just can’t get anywhere else? Or is your staff so professional, so incredibly well trained, that customers just can’t …
Read More »For All The Hype, Are Restaurants Really Using Social Media?
For all the buzz around using social media like Twitter and Facebook as marketing tools for restaurants, a recent study by Chalkboard.com indicates the majority of restaurants aren’t catching on. Establishments in three major urban centers, New York, San Francisco, and Portland, OR were surveyed about their internet and social …
Read More »Restaurant Promotion Gone Afoul: The Most Expensive Free I’ve Ever Seen…
Ok, so this hit my desk in the early AM on 9/9/09: “Restaurant.com Stretches the Dollar with 90% off Gift Certificates”. A limited time promotion they are running using the date of 9/9/09 as an excuse. I don’t care what day it is on the calendar this is a terrible …
Read More »Restaurant Marketing Goes Hyperlocal
There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media. One of the pioneers …
Read More »Email Marketing: 7 Tips For Restaurants
In the marketing industry, email remains one of the most popular and most effective ways to reach customers. In the restaurant industry, email marketing can be a great way to build customer loyalty and brand recognition. It’s cheap, it’s easy, and it’s proven to bring customers in the door. So …
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