At the National Restaurant Association’s annual trade show last month, a lot of restaurateurs were talking about the technology gap in the food service industry. Big chains like T.G.I.Friday’s and Hard Rock Café have already begun to introduce digital gadgetry into their restaurants as a way to connect with younger customers. And much has been written over the last year about how the battle for customers has moved online.
But despite these modest gains, food service as a whole lags far behind when it comes to incorporating technological advances into their operations and marketing. That’s because until recently it was hard for restaurateurs to see the gains in sales that could be tied directly to investments in technology like interactive digital signage or a comprehensive website.
Now the time has arrived where restaurants that don’t make these investments are simply going to be left behind as the Millenium Generation gains more and more buying power and therefore preferences for restaurants with a strong foundation in technology go up.
Technology has the added benefit of improving the efficiency and capacity of your operation, if it’s leveraged properly. The main problem restaurants encounter is justifying the up-front expenses technology upgrades entail, and this problem explains why many restaurants have not yet made the leap.
Does your restaurant need to catch up? Check out the seven hottest technology trends in food service.