If you visited us as our site went down on the night of July 25th, you probably got a taste of what our new site was going to look like. A very small sample indeed, but as our maintenance page was up, our developers worked hard to get the new site up!
New website launches call for tiki torches, sombreros, and a little head scratching.
What You Can Expect
We cleaned house with the new site. We tried to bring our customers an experience that helped them navigate the site easier, learn about our services, and who we are. Here’s a few of those fun features…
Stationary Search Bar. The search bar at the top of the site will always be there as you scroll around. And that search bar includes important information that can help you easily contact us or chat with us, sign in to your account, get help, and visit your shopping cart.
Category Pages. We now have popular items at the bottom of the product pages, links at the top to helpful articles and posts, faceted navigation so you can narrow down your search, and less clicks to reach the products you’re looking for.
Product Grid Pages. These pages also have faceted navigation on the left side of the screen, interactive breadcrumb so you can easily go back in navigation, larger images, and callouts so you know exactly what items are quick ship items and new items.
Product Pages. We are now able to support multiple images for our products (look for more to be added soon), social buttons, help section, and related products.
My Account. Now when you login, you’ll have all the information located on one page – payment method, shipping address, contact information, helpful links, and order history. You can even search by your order number.
Checkout Process. A new shipping policy that lowers rates across the board – that means more money in your pocket! And from shopping cart to check-out, it only takes 3 steps!
Co-Branded Sites. For our customers that have co-branded sites, you’ll also find that things are much, much cleaner; making it way easier to navigate to the products you’re looking for.
Content. There’s nothing better than launching a beautiful new site with content that mirrors its marketing and branding efforts. The good news is that we found our voice! I’m sure you’ve started picking up on it on The Back Burner blog, but that same voice can be seen throughout our site now.
Our Culture. We’re super excited about our new About Us section. We went from only 3 pages on our old site, to a whopping 16 on the new site! You can learn about our culture, fun facts about us, testimonials, and current job openings.
Design Center. Our Design Center also got a big build-out! We went from 1 dedicated page to 9! You can learn about our designers, see our portfolio, and soon be able to dream about your own restaurant design!
Imagery. Speaking of finding our voice, we also started the process of cleaning up our images. We hope that you’ll find that the images are sharp, clean, and, sometimes, a little fun.
Security. The entire site is now under HTTPS with a Secure Sockets Layer (SSL), which is a web protocol that ensures that as your shop, browse, and even checkout your visit with us will be safe and secure.
Now it’s Your Turn
Go to the site and explore. See all the new things we have to offer, and let us know what you think. We’re always looking for new ways to bring more to the table, and would love to hear from you. And, make sure you visit our new 404 page, one of my personal favorites!
*As a side note, I’d like to thank Brennan (one of our awesome developers) for his midnight Taco Bell run. What would we have done without those awesome midnight munchies!