So, your sales are down and you decide to send out a direct mail piece into your zip code, expecting your usual response of 2 to 3%. I’ll bet you’ve never ever thought about those other 98% in the zip code who never responded to your offer. You see, they …
Read More »Restaurant Marketing: Your Focus Shouldn’t Be On Social Media
I arrived in Madison, Wisconsin last week to do a restaurant marketing workshop for Sysco and was looking for a place to eat. Obviously in a strange town and no one around to make recommendations, I pulled out my trusty iPhone and downloaded the Yelp app. Immediately, I got hundreds …
Read More »Why Is It So Difficult To Convert A Bad Experience Into A Great One?
When a customer is displeased with the service you’ve promised to provide, whether it be in your restaurant or retail store or any other category that deals with people, why does one think that a simple “I’m sorry” is going to remedy things? If you truly want to convert a …
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