Meet Bob. Bob might be considered equivalent to the strategic design behind, and the effective level of marketing across your social media profiles. Let’s take Bob off the internet and put him in your dining room to see how accurately he reflects your online presence and your overall performance. You …

Here we are once again, the cacophony roared up after the SuperBowl over the legitimacy of ROI in social media whether it’s measurable, valid, does anything or whether it’s just a bunch of numbers the next “expert” throws up to validate his job/salary/cost. The roar seems to be mainly coming …

Maybe you missed the announcement by the National Restaurant Association, GS1 US and the IFDA concerning the new initiative for standardized labeling of restaurant industry products, or maybe you saw it and overlooked the potential impact it could have on your restaurant. The rest of the planet already has retail …