During the end of the year holidays restaurants are in full swing, but catering to large groups is often times limited to only this time of year. Yet there’s plenty of other opportunities that can continue to bring in revenue – from wedding receptions and birthday parties to business luncheons and other corporate events, catering for larger groups is an amazing prospect to keep business booming year-round!
Serving the Masses
Wedding receptions are renowned for being a catering affair and a great opportunity to bring on new business, but there’s advice to regard before advertising for such a large group:
- Consider whether your space allows for large receptions, and if you have the right equipment to entertain.
- Know what to advertise: food is cooked on-site, parking is readily available, fewer rules around serving alcohol, experienced staff, customizable menu options and rental fees are typically lower than at event halls and conference rooms.
- Restaurants are typically more accommodating to a variety of different sized groups.
- Make sure your restaurant website explains your catering abilities, include appetizing photos of events you’ve hosted, customer reviews, price lists and large group information.
The number of people dining out for holidays and celebrations continues to grow year after year because it saves them time (no cooking and cleaning at their own homes), it’s simple and they can actually enjoy friends and family throughout the celebration.
And don’t forget, the holidays aren’t just once a year; in fact, Mother’s Day and Valentine’s Day are the most popular holidays for dining out (outside of the end of the year holidays, of course). Your restaurant can capitalize on this by featuring catered holiday buffets – but your website should be advertising this year-round, and don’t forget social media to help generate buzz!