Not all brewing equipment is created equal, and the success of your quest for a great cup of coffee can largely rest on the type of brewing equipment you use. When investing in new coffee equipment, it’s also vitally important to purchase a brewer that can handle your weekly volume. …
Read More »5 Mistakes to Avoid When Starting a Restaurant
Starting a restaurant of your own is a thrilling, stomach churning, one of a kind experience that will probably change the entire path of your life- for better or worse! While recent research has finally put to bed the widely quoted, but totally false claim that nine out of ten …
Read More »Restaurant Management: Why Nick’s Isn’t Just Another Pizza Joint
Inc. Magazine did an article recently about pizza and pub owner Nick Sarillo, a restaurateur with blue collar roots based in the Chicago area. Sarillo has built his business based upon a corporate culture that emphasizes customer service and employee development. Sarillo’s Nick’s Pizza & Pub is another example of …
Read More »How To Beat Groupon With Core Value Marketing
For years now restaurants have been instructed that marketing through social networks is the wave of the future. A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners. Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online …
Read More »Restaurant Equipment: 4 Factors For Calculating Total Cost Of Ownership
There’s always a significant amount of cost involved whenever you buy a new piece of restaurant equipment. Those costs only continue as that equipment ages in your restaurant – from energy use to repairs, the consequences of new equipment will be around for a long time after you’ve written the …
Read More »Increasing Restaurant Profits
1. Reduce Food Costs With A Descending Dollar Report A Descending Dollar Report is a fancy way of saying “Find the 10 food items you spend the most money on every month.” Once you know what those 10 items are, start looking for ways to cut your costs on each one. …
Read More »Table Turnover: The Tradeoff Between Experience And Business
Every server hates “campers” – those diners who stay firmly parked in your section for hours on end, taking up a table that could have been given to another party ready to order (and tip) all over again. For restaurant owners, table turnover can be a tricky balance. On the …
Read More »Why Is It So Difficult To Convert A Bad Experience Into A Great One?
When a customer is displeased with the service you’ve promised to provide, whether it be in your restaurant or retail store or any other category that deals with people, why does one think that a simple “I’m sorry” is going to remedy things? If you truly want to convert a …
Read More »Why Restaurants That Offer Discounts Dominate Top U.S. Brand Rankings
There has been much discussion about discounting in the restaurant business over the past few years. Many in the industry worried that serial discounting would forever cheapen their brand and condition customers to be coupon hunters rather than loyal patrons. That’s why it was interesting to see the results of …
Read More »Engineering Your Menu
The menu is often the first thing your customers see when they decide to eat at your restaurant, and sometimes might even be the thing that convinces them to come inside in the first place. But you’d be surprised how many restaurants spend little or no time on menu design, …
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