Ah, yes, the capricious foodie: that enigmatic character who can turn 100 people into loyal patrons with a glowing mention of your restaurant at every dinner party – or become the bane of your existence with nasty reviews on sites like Yelp or a sarcastic blog post. Especially in competitive …
Read More »Community Based Restaurant Marketing: Get Some Real Bang For Your Buck
Fine dining restaurants in Denver, CO are pooling their resources this weekend to kick off Denver Restaurant Week, an annual event that allows diners to sample the city’s fine cuisine over the course of a week for an incredible price: $52.80 for two. Tons of restaurants are participating in the …
Read More »Restaurant Marketing: The Future Is Now
Foursquare is a location-based application for mobile devices that allows users to discover and rate local businesses and then share those discoveries with their social network. Since I wrote about Foursquare last year, the company has really started to take off, landing promotional deals with Bravo, Warner Bros., and HBO. …
Read More »Want To Start An Independent Restaurant? Start With The Incubator
Every restaurateur has been through the baptism by fire known as Opening Night. Those who have survived can testify to the nerve-racking experience of preparing menu items for the first time for a dining room full of people. Many hopeful entrepreneurs have had their dreams realized or crushed on opening …
Read More »How To Take Restaurant Marketing Underground
Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast. From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and …
Read More »Why Your Restaurant Should Start Catering… And 4 Simple Steps To Start
In a recent study by Technomic, 36% of consumers said they are doing their socializing at home more often than a year ago. In addition, 40% said they’d like to entertain at home more often in the next year. For a restaurant owner, those are some sobering numbers. The corresponding …
Read More »10 Restaurant Marketing Trends
Promoting your restaurant is a never-ending task. As a restaurateur, you understand just how important marketing is to your success. You probably also don’t have the resources to carry out a massive campaign (like Coke or Budweiser), and every dollar you spend needs to come back as a paying customer. …
Read More »Restaurant Management Tips: Stay Safe With Alcohol Service Training
The level of liability restaurant managers and owners face in alcohol related incidents can be shockingly high. Protecting yourself, your staff, and your customers from dangerous alcohol related situations should be a top priority for your business. And the best way to protect yourself is to make sure your staff …
Read More »A Restaurant Survival Guide (continued)
The Back Burner’s Restaurant Survival Guide continues with some more tips on how to keep customers coming in the door in these tough economic times. Take your product to the customer. You have already developed delicious entrees, trained your kitchen staff to cook them, and purchased all the equipment you …
Read More »A Restaurant Survival Guide
The current economic downturn has affected every aspect of the American economy, including the food service industry. The NRA has projected a 1% drop in all restaurant sales for 2009 (when adjusted for inflation), potentially making 2008 and 2009 the only two consecutive years where restaurant sales have fallen since …
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