QR Codes: Does Your Restaurant Need One?
Regardless of what industry you’re in, participation in mobile advertising is becoming necessary to remain competitive with today’s smart phone technology. QR codes [quick response codes] are one way restaurant owners can quickly spread the word about their services, promotions and news.
What is a QR Code?
A quick response code is a two dimensional barcode originally designed for the automotive industry. QR codes have become popular in a variety of industries due to its large storage capacity compared to standard UPC barcodes. A standard QR code consists of square dots arranged in a square pattern on a white background. These codes can store virtually any sort of data.
QR Codes Benefits:
Quick response codes can be put on virtually any sort of advertising; including posters, banners, napkins, disposable cups and menus. In addition, QR codes can be placed on billboards, buildings, flyers, taxi cabs, subways, trains and buses. These codes can be used to provide a variety of information, including pictures, videos, menu items, promotions, events and coupons. Customers access the content from QR codes through smart phone apps like Red Laser and Barcode Scanner.
Restaurants that embrace mobile advertising will thrive in today’s electronic society. QR codes are free to set up so no matter what size restaurant you own QR codes are another tool that will set you apart from the competition.