Mmmmmmm… Self Serve Draft Beer

If Homer Simpson had his own bar (or took over Moe’s), then the Draft Tables made by Ellickson USA would be the first thing he bought.

The Draft Table is an all-in-one beer tapping system built into a circular table that allows customers to pour their own beer whenever they want – directly from taps in the middle of the table!  The Draft Table is controlled by a wireless connection and starts out as “closed.”  Once a server checks IDs and collects credit cards they can open the table via a wireless controller.  The taps at the table are now activated for two beers a person, and the fun begins.  Staff can re-open the table two more times after the two beer limit has been reached, giving servers a chance to check on the table.  Any beers under the limit are not charged, but who wouldn’t want to keep pouring their own beers???

Even better, Ellickson has developed “i-button technology,” which allows customers to sign up for a small chunk of hardware that attaches to a keychain and can activate taps automatically.  The two beer limit still applies.

Ellickson is an Irish company that has only recently landed on this side of the Atlantic.  The concept of self-serve beer is still pretty new in the U.S. but it’s starting to catch on – and 90% of the state liquor boards out there have approved the Draft Table for use.

The Draft Table gives customers a unique experience while improving the efficiency of a busy bar.  If your restaurant or bar caters to discerning beer drinkers then this innovative technology makes a lot of sense.  VisitEllickson’s website for more information!