Catering involves an immense amount of preparation and planning – there is pressure, tight timelines and long days. Between all of the commotion, caterers have to find a way to stay on top and beat industry competition. We’ve laid out three popular trends going into 2013. Knowing what your customers want ahead of time is going to make you and your business standout.
1. Is that an art display?
With media outlets like Food Network and the Cooking Channel, food has become more than just something we eat in order to survive. We are entertained and intrigued by food, which is why; foodie and recipe blogging is one of the fastest growing blog types. Other areas we’re seeing increase in popularity are social sites like Pinterest, which helps to showcase the art of cooking, while creative food displays at weddings, corporate events and parities get people excited about the food they will consume – The old saying goes, ‘you eat with your eyes first’.
2. Locally Sourced Food
According to the National Restaurant Association (NRA), locally sourced meats secured the No. 1 spot on the top menu trends for 2012. Locally sourced foods have gained popularity over the last few years and for good reason: local food production supports the growth of local communities, creates local jobs and is more environmentally friendly than food produced by large corporations.
The general public is becoming increasingly more educated about food and where food comes from. The desire to eat healthier and boost local economies is only one reason why we don’t see this trend dropping off anytime soon. Caterers have the unique opportunity to work directly with local farms to buy product that are cost effective, fresh and leaves a smaller carbon footprint.
3. Tasting Menus & Small Plates
Fine dining establishments around the world have perfected the tasting menu concept. Caterers are also getting in on this idea by offering hors d’oeuvre-size dishes with classic and modern spins. Enjoying several different culinary creations is probably the number one reason why tasting menus are becoming popular for catered events. Being able to provide variety and seasonal foods allows more of your guests to be satisfied.
Tasting menus are also great options for hosts with guests who experience food allergies and food sensitivities and small plates can be more affordable than traditional sit down meals, as well as, more flexible. With today’s culture being on the go, small plates and tasting menus allow guests to enjoy delicious foods while socializing.
The Catering Business is Tough
And the competition is keen, that’s why knowing what today’s consumers want (and expect), is vital for winning an event bid. Get to know your local farmers or visit a farmers market, think smaller plates and mini bites, create something pleasing to the eye and you’ll be ahead of the competition going into next year.