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QR Codes: Does Your Restaurant Need One?
Regardless of what industry you’re in, participation in mobile advertising is becoming necessary to remain competitive with today’s smart phone technology. QR codes [quick response codes] are one way restaurant owners can quickly spread the word about their services, promotions and news.
What is a QR Code?
A quick response code is a two dimensional barcode originally designed for the automotive industry. QR codes have become popular in a variety of industries due to its large storage capacity compared to standard UPC barcodes. A standard QR code consists of square dots arranged in a square pattern on a white background. These codes can store virtually any sort of data.
QR Codes Benefits:
Quick response codes can be put on virtually any sort of advertising; including posters, banners, napkins, disposable cups and menus. In addition, QR codes can be placed on billboards, buildings, flyers, taxi cabs, subways, trains and buses. These codes can be used to provide a variety of information, including pictures, videos, menu items, promotions, events and coupons. Customers access the content from QR codes through smart phone apps like Red Laser and Barcode Scanner.
Restaurants that embrace mobile advertising will thrive in today’s electronic society. QR codes are free to set up so no matter what size restaurant you own QR codes are another tool that will set you apart from the competition.
Those are great ideas! However they can be used to place orders as well. We have a solution which allows customers to place orders scanning a QR Code on the table through their smartphone or tablet. Once they do it they get immediate access to the airmenu restaurant page. There they get to choose what to order and their orders are immediately received at preparation areas. For example: orders for meals go to the kitchen and orders for drinks go to the bar… Besides it gives restaurants the opportunity to do a marketing campaign and to have direct access to customers’ e-mail address! Check it out: info.airmenu.com/en.
Wow, that’s really neat! Thanks for letting us know. Sounds like a great way to utilize QR codes in the food service industry.