Whether you ever update it or not, or whether you even know about it, your restaurant almost certainly has a Google My Business profile. Don’t believe us? Google your restaurant name. Now that you can see your Google My Business profile on the right hand side of your screen, look …
Read More »Should You Conduct a Focus Group?
Focus groups have long been used by restaurants to test new menu concepts before rolling them out to the general public. They’re a great way to gauge customer reception to new flavors or dishes without investing a lot. Focus groups don’t necessarily have to be formal affairs that require a …
Read More »10 Things to Instagram About In Your Restaurant
You probably already know the value of an active Instagram account, but you might find yourself asking—what should I post about? Recently an owner of a restaurant that specializes in hot dogs lamented to me, “There are only so many pictures of hot dogs we can put out there before …
Read More »3 Ways You Should Be Using Technology in Your Restaurant
The restaurant industry has notoriously been a late adopter when it comes to technology. When your back office is still running a 1990s era computer with Windows XP, it’s OK to admit that technology may not be your strong suit. That said, there are so many ways that technology can …
Read More »Should Santa Visit Restaurants?
Should Santa visit restaurants? If you own a restaurant you have a decision to make that might be guided by your own childhood experience. As a child you might have fond, or not-so-fond memories of the man in the white beard. I myself, once saw a picture of Santa with …
Read More »A Guide to Local SEO for Restaurants
As a restaurant owner, you already know that word-of-mouth is one of the most effective forms of marketing out there. Consider local SEO an extension of your word-of-mouth marketing, online. That said, many restaurants lack an SEO plan, let alone a local SEO plan when it comes to their marketing …
Read More »FoodTech: Where Food Meets Technology
The global food system is constantly under pressure. Given that more than 40% of all food produced in the United States ends up in landfills, it’s both depressing and absurd that an average of 12.3% of U.S. households face food insecurity. Not only that, but we’re facing challenges like consistent …
Read More »Marketing Ideas for Restaurants: Chef Cooking Classes
Creating a Chef Cooking Class Series Whether you love or hate our era of the “celebrity chef,” one thing’s for certain, it’s good for business. But you don’t need to be a national celebrity to capitalize on your chef status—your patrons are already fans of yours! So capitalize on this …
Read More »Are you EMV Compliant?
It was like the Y2K of 2015 – EMV compliance was coming in October, 2015. Required for credit card acquirers and processors, these new regulations were a huge step forward in protecting consumers against fraud. As a consumer, we heard about the changes coming, and went through the inconvenience of activating …
Read More »Facebook Marketing Ideas for Restaurants
Find out how to easily up your social media presence with these simple tips.
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