eTundra Categories

A Blog For Restaurant & Food Service Pros

Want To Start An Independent Restaurant? Start With The Incubator

Every restaurateur has been through the baptism by fire known as Opening Night.  Those who have survived can testify to the nerve-racking experience of preparing menu items for the first time for a dining room full of people.  Many hopeful entrepreneurs have had their dreams realized or crushed on opening night, and anyone wanting to […]

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Text Message Ordering: Why Your Customers Already Love It

One of the biggest shifts in customer behavior over the past few years has been the preference for take-out food.  All the major national chains (Applebee’s, Chili’s, etc. etc.) have added drive-up service for their customers.  And I’ve written on this blog about taking your restaurant’s food out, whether it be catering, drive-up service, or […]

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How To Take Restaurant Marketing Underground

Since last August, when I first posted about the blossoming underground fine dining scene in San Francisco, the phenomenon has grown exponentially and started spreading up and down the west coast.  From Vancouver to L.A., chefs are ditching the kitchens of established restaurants and setting off on their own, and using shrouds of secrecy, weird […]

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If It Makes Sense For McDonald’s, It Probably Makes Sense For You

McDonald’s has been an increasingly lone bright spot in the dark world of food service during a recession.  Sales are up, new restaurant layouts appeal to a wide range of customers, and Starbucks has a serious competitor on their hands.  McDonald’s success can be attributed to a lot of things, including their bargain basement pricing, […]

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What To Watch For In 2010

About this time every year the food service industry starts buzzing about the trends that will shape consumer preferences and affect business in the next 12 months.  We are lucky enough (or unlucky, depending on how you view it) to be in the midst of a transition period for many restaurants, and that makes the […]

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Why Card Check Is The Symptom, Not The Disease

Like it or not, small business owners like many in the food service industry are experiencing a period of drastic change labor laws.  As health care reform becomes a reality, several other projects championed by Democratic lawmakers will start nudging their way back to the top of the agenda – including the much maligned Employee […]

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Identifying Commercial Refrigeration Thermostats

There are two types of temperature controls used in commercial refrigeration: 1. Thermostatic: either an Air Sensing type or Evaporator Coil Sensing type 2. Low pressure control Let’s start with thermostatic type controls.  An air-sensing thermostat does just that: it senses air temperature.  The control sensor tube is usually mounted in the evaporator housing.  The evaporator is […]

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